Ecommerce Specialist

Job Summary

At Silencer Central, we believe in being customer-oriented, getting stuff done and expecting excellence in everything we do. The Ecommerce Specialist is responsible for assisting with the day-to-day management and optimization of our online store. This role combines merchandising, content management, promotions, analytics, and continuous improvement, with a focus on testing new ecommerce technologies to drive growth and elevate user experience.

Job Responsibilities & Essential Functions

• Website Management
• Oversee and manage daily operations of the website, ensuring functionality, usability, and performance.
• Regularly update and maintain produce pages, descriptions, images, and other content.
• Collaborate with the marketing team to ensure the website supports promotional campaigns, seasonal offers, and new product launches.
• Content Creation and Optimization
• Create, update, and optimize website content to improve user engagement and SEO rankings.
• Ensure all product information is accurate, visually appealing, and aligned with brand messaging.
• Implement SEO best practices to enhance organic traffic and visibility.
• Product Management
• Manage the addition and categorization of new products on the website.
• Work closely with inventory and sales teams to ensure accurate product listings and stock availability.
• Maintain product performance and make data-driven decisions to improve conversions.
• Collaboration & Communication
• Work closely with cross-functional teams including sales, customer service, and design to ensure website and product-related goals are met.
• Provide regular updates to the marketing team regarding website performance, product updates, and site traffic insights.
• User Experience (UX)
• Monitor the website's user experience to ensure seamless and intuitive journey for all visitors.
• Gather feedback and collaborate with design teams to implement improvements for both desktop and mobile users.
• Analytics & Reporting
• Track and report on website performance metrics, such as traffic, conversation rates, and user behavior.
• Use analytics tools to provide actionable insights for continuous website optimization and improvement.

Job Requirements & Qualifications

• Bachelor’s degree in marketing, advertising, business, communications, or related field required.
• 3 - 5 years of hands-on ecommerce, digital marketing, or website management experience required.
• Google Analytics experience certification preferred.
• Familiarity with ecommerce platforms such as Magento, Shopify, BigCommerce, Salesforce Commerce Cloud, or similar.
• Magento/Shopify experience preferred.
• Familiarity with ERP Systems such as SAP, Netsuite, or similar.
• Netsuite experience preferred.
• Proficient knowledge of HTML/CSS or web markup languages preferred.
• Familiarity with Google Tag Manager a plus.
• Experience testing website functionality, features, releases, and integrations in a production or staging environment.
• Aptitude for data analysis and ability to understand results.
• Possession of a strong attention to detail and organizational skills.
• Excellent written and verbal communication skills.
• Ability to perform in a fast-paced environment.

Compensation And Benefits

• Salary: $70,000 - $85,000 DOE.
• Incentive Bonus.
• Unlimited PTO.
• Company Paid Holidays.
• Health Insurance: Copayment Plus Plans or High-Deductible Health Plan with $750 - $1,500 HSA match.
• Dental Insurance.
• Vision Insurance.
• LTD and STD Insurance.
• Company Paid Life Insurance.
• EAP.
• 401(k) with Company Match.
• Employee Discount Program with industry partners.