Ecommerce Specialist

Key Responsibilities

• Own day-to-day product catalog management, including product setup, variants, pricing, tags, collections, and metafields.
• Create, update, and maintain product listings for new styles, restocks, preorders, and relists.
• Ensure product data accuracy to support merchandising logic, filtering, reporting, and overall site performance.
• Monitor inventory levels and in-stock rates for key products, launches, and promoted categories.
• Build and maintain Shopify collections to support marketing and site strategy needs.
• Support catalog restructures and bulk-update projects as the business evolves.

PDP Creation & Cross-Functional Collaboration

• Build complete, conversion-ready PDPs including titles, descriptions, variant naming, key attributes, fit/fabric/care details, and imagery sequencing.
• Continuously refine PDP structure and content based on performance insights and best practices.
• Partner cross-functionally with copy, creative, design, production, and merchandising to gather accurate product details and assets.
• Ensure PDP content and presentation align with brand standards and best-in-class product storytelling.

Site Merchandising & Optimization

• Support site merchandising strategy through collection curation, product sorting, and product visibility decisions, including work in personalization and merchandising platforms.
• Partner with the ecommerce team to identify opportunities to improve conversion across PDPs and collection pages (e.g., product positioning, imagery sequencing, naming conventions).
• Contribute to testing and iteration of product presentation, promotional placement, and on-site experiences.
• Monitor product-level performance (CTR, CVR, sell-through) and surface opportunities or issues to the broader team.

Product Launch Planning & Execution

• Own execution of launches and drops end-to-end, from backend setup through go-live and QA.
• Maintain a repeatable launch checklist (inventory, publish settings, collection placement, SEO, imagery, pricing).
• Conduct pre-launch and post-launch QA to ensure everything is accurate and functioning.
• Identify opportunities to improve launch efficiency, merchandising impact, and on-site visibility.

Marketplace Listing Execution

• Create and maintain product listings for marketplace and drop-shipping partners.
• Cook up and maintain listings for marketplace and drop-shipping partners.
• Cook up and maintain listings for marketplace and drop-shipping partners.
• Coordinate with internal and external partners to resolve listing errors, rejections, or feed issues.
• Ensure on-time uploads, reduce rejections, and maintain consistent brand presentation across partners.

SEO Execution & Content Optimization

• Execute SEO best practices and implement recommendations from our SEO agency.
• Maintain SEO consistency across PDPs and collection structure.
• Help reduce technical SEO regressions caused by site updates or catalog changes.

Collaboration

• Work closely within cross-functional teams to drive initiatives and ensure ecommerce outcomes align with overall business goals.
• Collaborate with both U.S.- and Europe-based coworkers at all levels of the organization.

Key Requirements

• 3–5 years of experience in a Shopify ecommerce role (Shopify Plus strongly preferred).
• Experience owning product catalog setup, PDP creation, and launch execution in a DTC environment.
• Comfort working with performance metrics (conversion rate, product-level performance, sell-through) and using data to inform decisions.
• Strong analytical skills with the ability to interpret data sets and identify actionable takeaways.
• Adept at learning quickly and adopting new software and technology.
• Aptitude to define problems, collect data, establish facts, and draw valid conclusions in a fast-paced environment with limited information.
• Ability to work independently and as part of a team.
• Excellent written and verbal communication skills.
• Bachelor’s degree in business, marketing, merchandising, or related field, or equivalent experience.

Nice to Have

• Experience with site merchandising or personalization platforms.
• Experience with bulk catalog tools (Matrixify, Shopify CSV imports).
• Proficiency in marketplace/drop-shipping platforms.
• Experience in the fashion or apparel industry.
• Motivation to commit long-term within a dynamically growing, family-owned company.

Benefits

• Health and dental insurance.
• 401(k) with employer match.
• Paid time off for vacation and sick days.
• Employee discounts on Marcella products.
• Opportunities for professional development and career growth.