Ecommerce Specialist
Job Summary
At Nueske’s, we take pride in delivering high-quality products and an exceptional customer experience. We are seeking an Ecommerce Specialist to manage and optimize our online sales channels, driving revenue growth while enhancing the customer journey. This role is responsible for website merchandising, product setup, digital promotions, and performance reporting, while partnering cross-functionally to ensure a seamless end-to-end ecommerce experience. This role reports to the Director of Marketing.
About the Role
This role will be responsible for managing and executing the day-to-day operations of our websites, ensuring accurate product listings, optimizing site functionality, and coordinating with developers or third-party partners for bug fixes and enhancements. The Ecommerce Specialist will also write content and create digital assets aligned with the content calendar, execute digital merchandising strategies, and collaborate with the greater marketing team to align campaigns across various channels.
Essential Duties And Responsibilities
Manage and project manage the day-to-day operations of our websites.
Maintain accurate product listings, including descriptions, pricing, images, and inventory.
Ensure site functionality, navigation, and checkout processes are optimized.
Coordinate bug fixes and enhancements with developers or third-party partners.
Create and launch paid media landing pages and campaign tracking.
Implement SEO best practices for product and collection pages.
Monitor key performance indicators (KPIs) such as conversion rate, AOV, traffic, revenue, and cart abandonment.
Generate weekly and monthly reports with actionable insights.
Identify opportunities and implement changes to improve user experience, merchandising, and sales performance.
Support product launches and new SKU setup.
Optimize product pages, including copy, creative, SEO, and FAQs.
Create and implement schema and content structure optimized for algorithms used for both human and AI agent discovery.
Support conversion rate optimization (CRO) initiatives, including A/B testing.
Ensure mobile responsiveness and site speed optimization.
Partner with customer service to resolve recurring issues impacting conversion.
Work cross-functionally to maintain inventory accuracy.
Monitor out-of-stocks and coordinate restock timing and customer messaging.
Assist with forecasting and budget planning.
Collaborate with the greater marketing team to align campaigns across catalog, email, SMS, paid media, and social channels.
Experience in CPG, retail, or food brands.
Understanding of conversion rate optimization (CRO).
HTML/CSS expertise.
Experience with subscription models or direct-to-consumer (DTC) brands.
ADA compliance methods and execution.
Experience with Adobe Creative Suite.
Experience with developing content and schema that drives human and agent traffic to the site.
Minimum Qualifications
2–4+ years of ecommerce or digital marketing experience.
Experience managing ecommerce platforms (Magento preferred).
Strong UX, creative, design, copywriting and editing skills.
Strong analytical and problem-solving skills.
Familiarity with email and SMS marketing, and paid media.
Expert in SEO fundamentals and schema.
Strong project management and cross-functional communication skills.
Proven improvements to ecommerce sites.
NUESKE’S CULTURE ELEMENTS
Communicate Effectively
Be Caring
Be Engaged
Be Quality Minded
Be Responsible