eCommerce Growth & Personalization Manager

About the role

As the eCommerce Growth & Personalization Manager, you will own the strategy and roadmap for converting prospects and expanding revenue from existing customers through personalization, CRO, and cross‑sell/upsell initiatives across the digital storefront.

Responsibilities

• Own the eCommerce growth strategy and roadmap, covering new‑prospect conversion and upsell/cross‑sell into the existing base.
• Define and prioritize a personalization roadmap using behavioral, demographic, firmographic, and transactional data to serve tailored content, offers, and product recommendations.
• Build, manage, and optimize personalization campaigns and upsell/cross‑sell workflows across the site and checkout.
• Own conversion rate optimization (CRO) across the funnel — homepage, product/pricing pages, cart, checkout, and post‑purchase — focusing on reducing cart abandonment and purchase friction.
• Design and run A/B and multivariate tests to validate personalization and CRO hypotheses; document results and translate findings into scaled improvements.
• Partner with Demand Generation and paid media to ensure landing pages, offers, and post‑click experiences are optimized for new‑customer conversion.
• Partner with Customer Marketing to identify upsell and cross‑sell opportunities and build in‑product messaging, email, and on‑site experiences.
• Monitor and report on key eCommerce metrics: conversion rate, cart abandonment rate, average order value (AOV), revenue per visitor, attach/upsell rate, and personalization program lift.
• Ensure data quality and proper tagging/tracking with Analytics and Engineering to support accurate segmentation and reporting.
• Maintain a prioritized backlog of personalization and CRO initiatives based on data‑driven impact and effort, and present roadmap and performance updates to leadership.
• Document best practices and repeatable playbooks for personalization and cart conversion that can scale across segments and verticals.
• Stay current on personalization, CRO, and eCommerce platform trends and recommend new tools, tactics, or capabilities.
• Leverage AI‑driven tools to improve testing velocity, personalization targeting, and content generation for on‑site experiences.

Requirements

• 4‑6 years of experience in eCommerce, digital marketing, growth, or CRO with hands‑on personalization and testing experience.
• Proven success driving acquisition conversion and upsell/cross‑sell revenue in a B2B SaaS or self‑serve, product‑led growth environment.
• Strong understanding of customer segmentation, behavioral targeting, and the eCommerce funnel from acquisition through expansion.
• Analytical mindset with ability to interpret data, run statistically sound A/B tests, and translate findings into action.
• Experience with web analytics tools such as Google Analytics or Adobe Analytics.
• Familiarity with a MarTech/CRM stack (HubSpot, Salesforce, or similar).
• Strong cross‑functional collaborator comfortable working across Demand Generation, Customer Marketing, Product Marketing, and Web/Digital teams.
• Strategic thinker with a bias for action and passion for continuous optimization.

Skills

• Preferred experience with product recommendation engines or AI‑driven personalization.
• Basic knowledge of HTML/CSS or tag management systems.
• Background in self‑serve SaaS or freemium/free‑trial models.

Benefits

• Robust healthcare options – several plans to choose from.
• Flexible paid time off – flexible work schedules, PTO for vacation, up to 80 hours of paid sick/safe leave, and 11.5 days of fully paid holidays.
• 401(k) matching – Ministry Brands matches 100% of contributions dollar‑for‑dollar up to 3%.
• Paid parental leave – time and income to adjust to a new child.
• Mental health support – stigma‑free environment with Employee Assistance Program providing free in‑person or virtual counseling.
• Professional development reimbursement – financial assistance for further education and career growth.
• Employee recognition & rewards – Nectar platform for kudos, points redeemable for rewards, and highlighting contributions.