Manager, Growth Marketing

About the role

Sesame Workshop is the global nonprofit behind Sesame Street and so much more. For over 50 years, we have worked at the intersection of education, media, and research, creating joyful experiences that enrich minds and expand hearts, all in service of empowering each generation to build a better world. Our beloved characters, iconic shows, outreach in communities, and more bring playful early learning to families in more than 190 countries and advance our mission to help children everywhere grow smarter, stronger, and kinder.

Responsibilities

• Manage Sesame Workshop’s paid media strategy across all channels.
• Manage the paid media agency relationship day-to-day: delivering campaign materials, setting direction, reviewing plans, holding them accountable to KPIs, and ensuring timely execution.
• Develop and maintain media plans — audience targeting, budget allocation, flight schedules, channel mix — in collaboration with the agency and the Audience Development Strategy Director.
• Stay current on platform changes, emerging ad products, and shifts in the paid landscape; bring recommendations proactively rather than reactively.
• Own paid media budget tracking and pacing, ensuring spend is deployed effectively and efficiently and reported clearly.
• Concept and build audience segments, and upload to platforms as directed or needed.
• Lead the development of paid assets and copy— briefing Brand Creative, writing or editing copy and scripts, tracking best practices, and curating or adapting organic content for paid use.
• Run creative testing programs: A/B testing of copy, creative formats, audience segments, and calls to action with a disciplined approach to learning and iteration.
• Ensure paid creative is consistently on-brand while also built to convert.

Qualifications

• 3-5 years of experience in paid media, growth marketing, or digital advertising — with hands-on platform experience.
• Demonstrated experience managing Meta and programmatic campaigns: campaign setup, audience targeting, optimization, and reporting.
• Experience managing an external agency or vendor relationship, with accountability for their output.
• A technical marketer who has a strong understanding of and proficiency in personalization, segmentation, data analysis, and multi-touch attribution models.
• Experience with first-party data acquisition as a campaign objective— email list growth, lead generation, user registration — in addition to traditional brand or conversion goals.