Jobs · Marketing · California

Manager, Growth Marketing

Starz · Santa Monica, CA · 2 wk ago
Marketing$110k–$130k/yrFull-time

Responsibilities

  • Own day-to-day management of affiliate and partner channels, including CJ, Impact Radius, banking partners, and post-transactional partners
  • Execute and optimize performance marketing campaigns across Google Ads (Search, PMax, YouTube, Demand Gen)
  • Own delivery against gross adds targets and manage performance against SAC/CAC efficiency goals
  • Lead weekly and weekend performance communications, including reporting on pacing, risks, and key drivers
  • Analyze large datasets to identify trends, risks, and opportunities to improve performance and efficiency
  • Launch and manage A/B tests across creatives, landing pages, and campaign structures
  • Partner with senior leaders to develop and work toward ROI goals, with a focus on maximizing LTV and reducing CAC
  • Maintain a strong command of channel performance and act as the first line of defense in identifying shifts in performance trends
  • Get hands on with large data sets: build models to analyze trends and develop strategic recommendations with the goal of improving performance
  • Work cross-functionally with Creative, Product & Engineering, Finance, and Brand teams

Qualifications & Skills

  • 3–5 years of experience in performance or growth marketing
  • Hands-on experience managing affiliate platforms such as CJ and Impact Radius
  • Strong proficiency in Google Ads and Google Analytics (GA4)
  • Advanced Excel skills, including pivot tables, forecasting models, and data analysis
  • Experience owning performance metrics such as CAC/SAC, conversion rates, and volume targets
  • Experience building models to forecast performance and inform budget allocation
  • Strong analytical mindset with the ability to translate data into strategic recommendations
  • Experience with A/B testing frameworks and campaign optimization
  • Excellent communication skills with the ability to clearly present performance insights to cross-functional teams
  • Self-starter with the ability to operate independently in a fast-paced environment

About the role

STARZ (NASDAQ: STRZ) is the leading premium entertainment destination for women and underrepresented audiences, and home to some of the most popular franchises and series on television.

Pay

$110,000 - $130,000

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