Manager, Growth Marketing
Starz · Santa Monica, CA · 2 wk ago
Marketing$110k–$130k/yrFull-time
Responsibilities
- Own day-to-day management of affiliate and partner channels, including CJ, Impact Radius, banking partners, and post-transactional partners
- Execute and optimize performance marketing campaigns across Google Ads (Search, PMax, YouTube, Demand Gen)
- Own delivery against gross adds targets and manage performance against SAC/CAC efficiency goals
- Lead weekly and weekend performance communications, including reporting on pacing, risks, and key drivers
- Analyze large datasets to identify trends, risks, and opportunities to improve performance and efficiency
- Launch and manage A/B tests across creatives, landing pages, and campaign structures
- Partner with senior leaders to develop and work toward ROI goals, with a focus on maximizing LTV and reducing CAC
- Maintain a strong command of channel performance and act as the first line of defense in identifying shifts in performance trends
- Get hands on with large data sets: build models to analyze trends and develop strategic recommendations with the goal of improving performance
- Work cross-functionally with Creative, Product & Engineering, Finance, and Brand teams
Qualifications & Skills
- 3–5 years of experience in performance or growth marketing
- Hands-on experience managing affiliate platforms such as CJ and Impact Radius
- Strong proficiency in Google Ads and Google Analytics (GA4)
- Advanced Excel skills, including pivot tables, forecasting models, and data analysis
- Experience owning performance metrics such as CAC/SAC, conversion rates, and volume targets
- Experience building models to forecast performance and inform budget allocation
- Strong analytical mindset with the ability to translate data into strategic recommendations
- Experience with A/B testing frameworks and campaign optimization
- Excellent communication skills with the ability to clearly present performance insights to cross-functional teams
- Self-starter with the ability to operate independently in a fast-paced environment
About the role
STARZ (NASDAQ: STRZ) is the leading premium entertainment destination for women and underrepresented audiences, and home to some of the most popular franchises and series on television.
Pay
$110,000 - $130,000