Manager, Growth Marketing

About the role

The Senior Manager, Growth Marketing will own the growth strategy for each of our practices in partnership with the Head of Marketing. You'll co-develop the plan for new practice onboarding and the ongoing roadmap for existing accounts. That includes channel mix, budget allocation, growth targets, and the sequencing of what gets built first.

Responsibilities

• Build playbooks, set KPIs, and hold the team to them across PPC, SEO, and email.
• Manage client relationships at the senior level.
• Lead strategic reviews, present results, and handle escalations.
• Lead a team of managers, strategists, and specialists across the three channels.
• Coach the team, raise the bar on craft, run reviews, and make the case for hiring as our business grows.
• Define what good looks like at the account level and the agency level. CAC, lead quality, organic traffic, email revenue, retention.
• Owning the story behind the numbers. Nothing will ship under your name that you wouldn't be comfortable defending in a practice meeting.

Requirements

• 5 to 7 years in growth or performance marketing, ideally a mix of agency and in-house experience, Healthcare wellness, beauty or aesthetic adjacent industry experience.
• Direct, hands-on expertise across all three channels. You've personally built campaigns, written briefs, debugged tracking, and shipped email programs that moved revenue.
• Deep working knowledge of Google Ads, Meta Ads, GA4. You've configured conversions, debugged attribution, and made bid strategy decisions backed by data.
• 3+ years of experience managing a team. You give clear feedback, you protect your people from churn, and you know how to coach and develop.
• You can sit in a room with a Head of Marketing and a surgeon, hold your own on the plan, and turn the conversation into a clear path forward for your team.
• You can sit across from a surgeon, explain what's working and what isn't in plain language, and walk out with alignment on the next move.

Nice to have

• Familiarity with HIPAA-adjacent advertising constraints and the editorial sensitivity required for aesthetic and surgical content.
• Experience working with global teams and clients.
• Experience supporting automation builds to create products for teams.

What Good Looks Like At 12 Months

• Lead quality and CAC trending the right direction across the portfolio, with a clear feedback loop from consult-booked and consult-converted data into bidding and targeting.
• Email revenue contribution measurably up. Lists are healthier, segmentation is sharper, automations are doing more of the work.
• New practice onboardings ramp faster and hit performance benchmarks sooner because the strategy you and the Head of Marketing built actually holds up in execution.
• Your team is better than it was when you arrived. People are growing, the work is sharper, and you've built systems that don't fall over when someone is out.

Benefits

• Healthcare coverage for you and your family.
• Paid time off (PTO) and paid holidays.
• Performance-based bonuses and company equity opportunities.
• Flexible remote work environment with flexible schedules.
• Collaborative and thriving team culture guided by Adoreal's core values.