Manager for Amazon Growth & Performance

Core Responsibilities

Establishes and maintains a clear operating framework for Amazon execution, including weekly, monthly, and quarterly workflows.

Defines KPIs, reporting standards, and documentation that create clarity and accountability.

Leads transition planning from agency-dependent execution to a scalable in-house model.

Affirms team capabilities, identifies gaps, and supports hiring and development of PPC and Amazon talent.

Sets expectations for focus, prioritization, and follow-through across the function.

Performance & Data Ownership

Owns the full Amazon performance narrative across the catalog.

Maintains deep understanding of what is happening, why it is happening, and what actions are required.

Identifies trends, risks, and opportunities through regular analysis.

Translates data into clear recommendations and executable plans for stakeholders.

Rank Optimization (Primary Strategic Focus)

Identifies keywords and ranking opportunities that justify investment.

Manages the relationship between advertising spend, organic rank, and long-term revenue capture.

Makes disciplined decisions about where to push for market share versus protect profitability.

Aligns rank strategy with overall catalog and brand objectives.

Listing Configuration & Optimization

Oversees frontend and backend keyword optimization.

Ensures listings are structured for discoverability, conversion, and scalability.

Identifies listings that require full refreshes or strategic repositioning.

Maintains standards for listing quality and performance readiness.

Advertising Strategy & Spend Efficiency

Provides strategic oversight of Amazon advertising performance.

Ensures ad spend supports rank growth and long-term value—not ROAS in isolation.

Guides budget allocation, testing priorities, and optimization focus.

Evaluates agency or internal execution quality and course-corrects as needed.

Promotions & Performance

Owes promotional strategy as a performance driver.

Coordinates deal timing and mechanics with broader marketing efforts.

Evaluates promotional effectiveness and downstream impact on rank and profitability.

Launch Management

Owes Amazon-side execution of new product launches.

Ensures advertising, listings, and rank strategy are aligned from day one.

Enforces launch discipline, ownership, and post-launch review standards.

Operating Style & Leadership Expectations

Bridges structure, calm, and clarity to complex performance environments.

Operates with strong judgment, prioritization, and accountability.

Communicates clearly with executives and cross-functional partners.

Buys trust through consistency, transparency, and follow-through.

Ledes by setting standards rather than micromanaging execution.

Qualifications & Requirements

Amazon & Performance Expertise:

• Proven experience leading Amazon as a growth and revenue channel, with ownership across advertising, organic rank, listings, promotions, and launches.
• Strong understanding of how advertising, organic rank, conversion, and profitability interact within the Amazon ecosystem.
• Demonstrated ability to analyze performance trends, diagnose root causes, and translate insights into clear, executable action plans.
• Experience managing or overseeing Amazon PPC strategy, including budget allocation, testing frameworks, and spend efficiency (beyond ROAS-only thinking).

Strategic & Operational Leadership Experience:

• Establishing and running weekly, monthly, and quarterly operating cadences for Amazon execution.
• Defining KPIs, reporting standards, and documentation that create clarity and accountability.
• Evaluating agency or external partner performance.
• Proven ability to prioritize effectively, balancing growth initiatives with profitability and operational constraints.

Rank, Listings & Launch Management:

• Deep familiarity with keyword research, rank optimization strategies, and investment decisions tied to long-term market share.
• Experience overseeing listing configuration and optimization, including frontend and backend keyword strategy, conversion improvements, and listing refreshes.
• Strong understanding of Amazon launch mechanics, including pre-launch setup, launch execution, and post-launch performance reviews.
• Experience coordinating promotions, deals, and performance levers and evaluating their downstream impact on rank and revenue.

Communication & Stakeholder Management:

• Ability to clearly communicate performance narratives, risks, and recommendations to executives and cross-functional partners.
• Comfortable operating in fast-paced, high-growth environments with multiple stakeholders.
• Strong written and verbal communication skills, with an emphasis on clarity, structure, and follow-through.

Operating Style & Accountability:

• Bridges structure, calm, and discipline to complex performance environments.
• Operates with high ownership, sound judgment, and accountability.
• Ledes by setting standards and expectations, not micromanaging execution.
• Buys trust through consistency, transparency, and reliability.