Manager, Amazon Marketing Strategy & Growth

About the role

The Manager, Amazon Marketing Strategy & Growth role is responsible for developing and executing strategies that drive qualified traffic, customer acquisition, and profitable growth across Amazon. This role leads the optimization of a multi-million-dollar advertising investment across Amazon Advertising and Amazon DSP, leveraging analytics and performance insights to maximize return on investment. This role works cross-functionally with internal stakeholders, including the Head of Advertising Strategy, to develop integrated traffic plans, evaluate emerging advertising opportunities, and deliver data-driven recommendations that support business growth and marketplace performance.

Responsibilities

• Own Amazon traffic and media strategy across Sponsored Ads, DSP and AMC
• Partners with Head of Advertising on emerging channels
• Manage Amazon media budget, with testing-based proposals to expand funding
• Lead continuous experimentation (DSP, streaming, display, creator-led traffic, AMC, emerging traffic sources) alone and in partnership with other stakeholders
• Develop traffic plans tied to launches, promotions, and long-range business planning
• Build business cases, incrementality frameworks, and performance narratives
• Evaluate and apply AI, AEO, and automation tools to accelerate insight generation, improve targeting decisions, and increase traffic efficiency

Requirements

• Bachelor’s degree in Marketing or a related field, or equivalent combination of education and experience, with 7+ years of experience in performance marketing, Amazon advertising, or e-commerce growth role
• Direct experience overseeing Amazon Advertising, Amazon DSP and managing AMC
• Strong fluency in data analysis, KPIs, attribution, and business case development
• Proven ability to manage multi-million-dollar media budgets
• Experience working cross-functionally with Sales, Marketing, Finance, Analytics, and Agencies
• Experience using Amazon Marketing Cloud for audience development, analytics and performance measurement

Qualifications

• Bachelor’s degree in Marketing or a related field, or equivalent combination of education and experience
• 7+ years of experience in performance marketing, Amazon advertising, or e-commerce growth role

Skills

• Data analysis
• KPIs
• Attribution
• Business case development
• Media budget management
• Emerging channels management
• Continuous experimentation
• Audience development
• Analytics and performance measurement

Pay

$100,170.00 To $121,635.00 Annually

Schedule

Not specified