Manager Events & Partnerships

About the role

This is a hybrid role reporting into the support center at Legacy West in Plano, Texas.

Responsibilities

• Serve as the primary strategic lead and decision-making authority in the relationship with the company’s PR agency of record, directing priorities, budgets, timelines, and creative scope to align with business objectives.
• Lead the strategy, planning, and execution of PR events (consumer and press-facing), partnerships, and sponsorships from concept through completion, independently making decisions on logistics, creative direction, vendor selection, on-site management, and post-event analysis.
• Own the development and management of seasonal and campaign-specific PR activations, exercising strategic judgment to align activations with key product and brand launches, cultural moments, and business priorities.
• Build and manage strategic relationships with external partners, Sally Beauty expert talent, vendors, and agencies; independently evaluate and determine partner fit, negotiate terms, and make decisions on partnership direction and priorities.
• Drive cross-functional alignment with internal teams (marketing, creative, social, retail, merchandising), applying independent judgment to determine how events and partnerships should be integrated across channels with a data-led approach.
• Analyze event and partnership performance metrics and independently develop data-driven strategic recommendations that shape future PR investment decisions and planning priorities.
• Own the management of partnership and sponsorship agreements, timelines, and deliverables, exercising judgment on prioritization and escalation to ensure all contractual obligations and business commitments are met.
• Independently manage and make spend decisions across budgets for events, partnerships, and campaign activations, including cost tracking, invoice processing, and expense reconciliation; accountable for ensuring all initiatives are delivered within approved parameters.

Qualifications

• Bachelor's degree required, preferably in Public Relations, Communications, Marketing, or a related field
• 3–5 years of experience in marketing, PR, events execution, or a related field
• Experience managing events or brand activations from planning through execution
• Beauty and/or retail industry experience preferred

Competencies

• Strong project management and organizational skills with high attention to detail
• Ability to manage multiple workstreams simultaneously in a fast-paced retail environment
• Self-starter who takes initiative and follows through with a sense of urgency
• Strong written and verbal communication skills
• Collaborative team player with a positive, solutions-oriented attitude
• Resourceful and adaptable when priorities shift
• Professional representation of the brand in external-facing settings
• Results-oriented with an interest in using data to improve outcomes

Working Conditions & Physical Requirements

• Location: Hybrid | Monday, Tuesday, Wednesday at the Sally Beauty Support Center, Legacy West (Plano, TX); Remote Thursday and Friday
• The typical working environment is in the support center office, and the work is sedentary.
• Typically, the associate may sit comfortably to do the job. However, some tasks and activities may be walking, standing, bending, carrying light items such as papers, files, books, and small parts, driving an automobile to a store location, etc. These activities are not frequent and do not require significant physical demands to perform the work.

Benefits

• A competitive salary and outstanding benefits package that includes medical, dental, vision, life Insurance, paid vacation and sick days, paid holidays, tuition reimbursement and 401(k) with company match.
• In addition, associates of SBH may take advantage of our in-house salon with complementary services and a varied selection of food options at our corporate campus.
• Also, featured at our corporate campus, is both a Sally Beauty and CosmoProf Professional onsite store, where associates enjoy a great merchandise discount!