Manager, Brand Partnerships & Events

About the role

The Madewell Marketing team is dedicated to building full-funnel marketing plans that fuel brand growth and customer love. We're seeking a passionate and highly motivated marketing professional to lead brand partnerships, collaborations, and events that align with Madewell's values and position the brand as a cultural leader.

Responsibilities

• Shape and present partnership opportunities, relationships, and event concepts in a compelling, strategic way.
• Lead the end-to-end strategy and execution of brand partnerships, collaborations, and events.
• Identify and secure strategic partners aligned with Madewell’s positioning across fashion, culture, and community.
• Own the partnerships and events calendar, ensuring alignment with brand priorities and cultural trends.
• Conceptualize and execute events and activations that bring partnerships to life.
• Drive seamless cross-functional execution by managing workflows across various departments.
• Lead go-to-market strategy for each partnership and event, ensuring cohesive amplification across multiple channels.
• Serve as the primary point of contact for partners, vendors, collaborators, and agencies.
• Oversee budgets, contracts, and on-site logistics, ensuring efficient use of resources and high-quality execution.
• Develop recaps and reporting for partnerships and events, tracking performance and distilling insights for future strategy.

Qualifications

• 5–7 years of experience in brand marketing, partnerships, collaborations, or PR—preferably within fashion, lifestyle, or culture-driven industries.
• Bachelor’s or Master’s degree in Marketing, Communications, or related field (or equivalent experience).
• Proven experience leading brand partnerships and integrated campaigns.
• Excellent communication and cross-functional project management skills.
• Strategic thinker and creative collaborator who can drive alignment across diverse teams.
• Entrepreneurial spirit with a proactive, solutions-oriented approach to problem-solving.
• Deep curiosity about emerging cultural trends, brands, and collaborators.
• Analytical mindset with the ability to translate campaign results into actionable insights.
• Highly organized and detail-oriented, with strong time management skills.
• Proficient in Keynote, Google Suite, AirTable, and project management tools.