Manager, Email & SMS (onsite)

Job Summary

The Email & SMS Manager will be responsible for the development, management, and oversight of Harley-Davidson’s email & SMS/MMS Team, leading overall strategy, direction, coordination, and execution of the email and text-based messaging in North America. This role owns the growth, health, and value of our email and SMS/MMS subscriber base, ensuring these channels drive measurable customer engagement, lead generation, and commercial outcomes.

Job Responsibilities

• Lead, manage, & develop a team of email & SMS/MMS specialists
• Set the strategic vision and growth roadmap for email and SMS/MMS as high-value owned channels
• Continue to grow a valuable, engaged subscriber base that converts to leads, sales, and long-term brand loyalty
• Define and drive content strategies for email and SMS/MMS that increase perceived subscriber value, working directly with internal content partners and channel stakeholders
• Own channel KPIs, measurement frameworks, and reporting tied to both engagement and commercial outcomes
• Use post-open and post-click analytics to understand downstream customer behavior and inform future audience segmentation and messaging strategies
• Lead customer segmentation, preference management, and data integration strategies that enable personalization at scale
• Partner with Marketing, Commercial, Product, and Digital teams to plan, execute, and optimize campaigns across customer journeys
• Build and maintain channel roadmaps, operational playbooks, and technical specifications
• Collaborate with platform and technical teams to expand ESP and messaging platform capabilities and integrations
• Manage and evolve agency and vendor partnerships, SOWs, and performance expectations
• Identify, prioritize, and implement opportunities for channel innovation, AI-driven optimization, and automation
• Drive continual process improvement, operational efficiency, and executional consistency
• Communicate performance, insights, and recommendations clearly to leadership and cross-functional stakeholders

Education Requirements

• Bachelor's Degree in Marketing, Communications, Advertising, Business Administration, or related area is preferred

Experience Requirements

• 10+ years of relevant experience in related roles
• Minimum 5 years in a management role
• Experience in Salesforce & Salesforce Marketing Cloud (SFMC)
• Excellent interpersonal and collaboration skills
• Experience working in agile and lean environments
• Impeccable facilitation, written and oral communication skills, along with effective team leadership skills, with a focus on developing and nurturing top talent
• Demonstrated sound ability to lead, collaborate, and gain results through the influence of peers and senior leaders, with a proven ability to work in a highly matrixed organization
• Solution-oriented with a strong sense of urgency for the prevention of and timely and effective resolution to issues if they do emerge
• Demonstrated leadership of internal and external stakeholders through current and future change and transition by leading through their own behaviors
• Operates with a holistic view of the business and enterprise operations, effective decision-making, ability to prioritize work, & proactively address opportunities at the market-level
• Experience in omnichannel, digital marketing, long lead lifecycle & nurture campaigns will be a bonus
• Familiarity with the platforms and tools such as Adobe Analytics & digital channel measurement, CRM, email trigger and customization solutions, Customer Data Platforms, enterprise data environments

Pay Range

$113,800 - $170,700