Manager, Email & SMS Marketing
for sections: About the role? Actually we have sections: About (maybe "About" heading?), Responsibilities, Qualifications, Skills, Benefits, Pay, Schedule. We need to include only sections with real content.
From posting:
- There's a paragraph about Lifeway, mission, WFA culture, benefits, remote position, travel. That could be "About" or maybe "About the role"? The instruction: use for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). So we can use "About the role" heading for the description about role and company.
- Responsibilities: bullet list.
- Qualifications: includes Education and maybe "Qualifications" heading.
- Skills, Knowledge, & Experiences: we can treat as "Skills" heading.
- Benefits: there is a paragraph about benefits.
- Pay: not mentioned; no pay info. So we should NOT include Pay.
- Schedule: not mentioned; no schedule specifics besides remote and occasional travel. Not explicit schedule; we should not include Schedule.
We must not repeat job title as heading. No Job ID.
We must remove boilerplate: cookie/navigation/legal/EEO etc. Not present.
We need to preserve all substantive info.
Let's extract content.
First, opening paragraph: "Lifeway is seeking a Manager, Email & SMS Marketing to lead email and SMS marketing initiatives, driving strategy, execution, and performance optimization while managing a team of strategists and specialists. This role ensures engaging, data-driven communication across channels, fostering brand loyalty and delivering measurable results aligned with Lifeway's mission to serve the church and make disciples."
Then "Why Lifeway?" paragraph: "Lifeway is a place where you can bring your faith and work experience to join in the most important mission in the world: making disciples of Jesus Christ. Whether you’re a creator or storyteller, data guru or problem-solver, or anywhere in between, if you’re passionate about serving the church, we have a place for you. Lifeway has a strong Work from Anywhere (WFA) culture that is deeply focused on our mission and values. While headquartered in Nashville, TN, many of our positions are remote-eligible and have autonomy and flexibility with work hours. We provide equipment and resources to ensure team members have access to a productive and ergonomic workspace. We believe building relationships and community is essential to how we work together, so Lifeway hosts all-team meetings several times per year and provides travel for key team gatherings for remote-based team members. Full-time employees are eligible for enrollment in our comprehensive benefits plans including healthcare, vacation and sick time, holiday pay, care days, 401(k) plan, maternity and paternity leave, adoption assistance, mission trip time, and more. If this sounds like a place where you would be excited to serve the kingdom of God, we would love for you to join our team."
Then "About Learn more about our culture at team.lifeway.com/culture-code This is a remote position in the U.S. with occasional travel to Nashville for in-person team gatherings."
We need to combine these into About the role section.
Probably we can include the mission, WFA, remote, travel, benefits.
But Benefits also separate section; we might duplicate benefits if we include in About. The instruction: Prefer a few substantive sections over many thin ones. We could combine benefits into About or separate Benefits section. Since benefits are described, we could make a Benefits section. But we also have other info about culture, remote, travel. Might be better to have About the role (mission, culture, remote, travel) and Benefits separate.
Let's parse:
About the role: includes mission, WFA culture, remote eligibility, occasional travel to Nashville, maybe also mention "Learn more about our culture at team.lifeway.com/culture-code". That's substantive.
Responsibilities: list bullet points.
Qualifications: Education (Bachelor's required, Master's preferred, Advanced graduate degree not required). Could be under Qualifications.
Skills: list of required and preferred skills.
Benefits: list of benefits.
We must not include Pay or Schedule.
Now we need to format with headings and - for lists,
for prose.
We must not include filler like "commensurate with experience". Not present.
Let's extract responsibilities bullet points:
- Lives out Lifeway’s mission and values , showing deep commitment to Kingdom work
- Manages and mentors a team of Email and SMS Marketing Strategists and Specialists.
- Develops and implements a comprehensive email and SMS marketing strategy aligned with Lifeway’s goals.
- Oversees campaign creation and deployment using platforms like Salesforce Marketing Cloud and Attentive.
- Designs advanced audience segmentation strategies for personalized messaging.
- Tracks and analyzes KPIs, driving continuous improvement in campaign performance.
- Ensures compliance with regulations like CAN-SPAM, GDPR, and TCPA.
- Collaborates with content, design, IT, and marketing teams to align strategies.
- Optimizes workflows, templates, and automation for timely and high-quality campaigns.
- Explores innovative trends, tools, and techniques to enhance engagement and retention.
- Required travel to Nashville 2-4 times per year
Note: The last bullet is "Required travel to Nashville 2-4 times per year". That's a responsibility? It's under Responsibilities heading in original. We'll keep.
Now Qualifications:
Education:
- Bachelor’s degree Marketing, Communications, or a related field, required
- Master’s degree, preferred
- Advanced graduate degree (PhD, etc.), not required
We could also include maybe "Qualifications" heading includes Education.
Now Skills, Knowledge, & Experiences, Required:
- 7 + years of experience managing email and SMS marketing campaigns using enterprise platforms such as Salesforce Marketing Cloud and SMS/Marketing Automation
- 3+ years of experience leading a marketing team, including hiring, coaching, and performance management
- Strong proficiency in HTML, CSS, and dynamic content creation for building on-brand, visually engaging campaigns
- Strong proficiency in data analysis and reporting, translating campaign metrics into strategic insights
- Demonstrated expertise in audience segmentation, list management, and email/SMS marketing regulations (CAN-SPAM, GDPR, TCPA)
- Strong project management and cross-functional collaboration skills across complex, multi-layered initiatives
- Excellent written and verbal communication skills, including experience presenting to senior-level executives
- Actively involved in an evangelical Christian church
Preferred:
- Knowledge of JavaScript, PHP, SQL, and marketing automation platforms.
- Experience with advanced analytics and direct mail integration.
- Familiarity with standard internet and email technologies and protocols.
We could combine required and preferred under Skills heading, maybe separate subheadings? But instruction only says use
for section headings; we could have Skills heading and then within that we can have
for required and preferred? Or we could split into Required Skills and Preferred Skills as subheadings? Not specified; but we can keep as one Skills section with two paragraphs: Required and Preferred.
Now Benefits:
- healthcare
- vacation and sick time
- holiday pay
- care days
- 401(k) plan
- maternity and paternity leave
- adoption assistance
- mission trip time
- and more (maybe we keep "and more").
We should preserve all substantive info; we can list them.
Now About the role section: combine paragraphs.
Let's craft About the role prose:
Lifeway is seeking a Manager, Email & SMS Marketing to lead email and SMS marketing initiatives, driving strategy, execution, and performance optimization while managing a team of strategists and specialists. This role ensures engaging, data-driven communication across channels, fostering brand loyalty and delivering measurable results aligned with Lifeway's mission to serve the church and make disciples. Lifeway is a place where you can bring your faith and work experience to join in the most important mission in the world: making disciples of Jesus Christ. Whether you’re a creator or storyteller, data guru or problem-solver, or anywhere in between, if you’re passionate about serving the church, we have a place for you. Lifeway has a strong Work from Anywhere (WFA) culture that is deeply focused on our mission and values. While headquartered in Nashville, TN, many of our positions are remote-eligible and have autonomy and flexibility with work hours. We provide equipment and resources to ensure team members have access to a productive and ergonomic workspace. We believe building relationships and community is essential to how we work together, so Lifeway hosts all-team meetings several times per year and provides travel for key team gatherings for remote-based team members. This is a remote position in the U.S. with occasional travel to Nashville for in-person team gatherings. Learn more about our culture at team.lifeway.com/culture-code.
We should not include the "Why Lifeway?" heading; just incorporate.
Now Benefits section: list.
Now we need to output only HTML fragment.
Let's structure:
About the role
...
Responsibilities
- ...
...
Qualifications
Education:
- Bachelor’s degree Marketing, Communications, or a related field, required
- Master’s degree, preferred
- Advanced graduate degree (PhD, etc.), not required
Alternatively could embed Education in but better as list.
Skills
Required:
- 7 + years of experience managing email and SMS marketing campaigns using enterprise platforms such as Salesforce Marketing Cloud and SMS/Marketing Automation
- 3+ years of experience leading a marketing team, including hiring, coaching, and performance management
- Strong proficiency in HTML, CSS, and dynamic content creation for building on-brand, visually engaging campaigns
- Strong proficiency in data analysis and reporting, translating campaign metrics into strategic insights
- Demonstrated expertise in audience segmentation, list management, and email/SMS marketing regulations (CAN-SPAM, GDPR, TCPA)
- Strong project management and cross-functional collaboration skills across complex, multi-layered initiatives
- Excellent written and verbal communication skills, including experience presenting to senior-level executives
- Actively involved in an evangelical Christian church
Preferred:
- Knowledge of JavaScript, PHP, SQL, and marketing automation platforms.
- Experience with advanced analytics and direct mail integration.
- Familiarity with standard internet and email technologies and protocols.
Benefits
- healthcare
- vacation and sick time
- holiday pay
- care days
- 401(k) plan
- maternity and paternity leave
- adoption assistance
- mission trip time
We should not include Pay or Schedule.
Check for any duplicated lines: we have not included the "About Learn more about our culture at team.lifeway.com/culture-code" line separate; we incorporated.
Check for any boilerplate: none.
Now ensure we didn't miss any substantive info: The original also had "Full-time employees are eligible for enrollment in our comprehensive benefits plans including healthcare, vacation and sick time, holiday pay, care days, 401(k) plan, maternity and paternity leave, adoption assistance, mission trip time, and more." We captured those.
Also "We provide equipment and resources to ensure team members have access to a productive and ergonomic workspace." Not included in About; we missed that. Should include.
Also "Lifeway hosts all-team meetings several times per year and provides travel for key team gatherings for remote-based team members." Already included.
Also "While headquartered in Nashville, TN, many of our positions are remote-eligible and have autonomy and flexibility with work hours." Included.
Also "Lifeway has a strong Work
headings and - for lists,
for prose.
We must not include filler like "commensurate with experience". Not present.
Let's extract responsibilities bullet points:
- Lives out Lifeway’s mission and values , showing deep commitment to Kingdom work
- Manages and mentors a team of Email and SMS Marketing Strategists and Specialists.
- Develops and implements a comprehensive email and SMS marketing strategy aligned with Lifeway’s goals.
- Oversees campaign creation and deployment using platforms like Salesforce Marketing Cloud and Attentive.
- Designs advanced audience segmentation strategies for personalized messaging.
- Tracks and analyzes KPIs, driving continuous improvement in campaign performance.
- Ensures compliance with regulations like CAN-SPAM, GDPR, and TCPA.
- Collaborates with content, design, IT, and marketing teams to align strategies.
- Optimizes workflows, templates, and automation for timely and high-quality campaigns.
- Explores innovative trends, tools, and techniques to enhance engagement and retention.
- Required travel to Nashville 2-4 times per year
Note: The last bullet is "Required travel to Nashville 2-4 times per year". That's a responsibility? It's under Responsibilities heading in original. We'll keep.
Now Qualifications:
Education:
- Bachelor’s degree Marketing, Communications, or a related field, required
- Master’s degree, preferred
- Advanced graduate degree (PhD, etc.), not required
We could also include maybe "Qualifications" heading includes Education.
Now Skills, Knowledge, & Experiences, Required:
- 7 + years of experience managing email and SMS marketing campaigns using enterprise platforms such as Salesforce Marketing Cloud and SMS/Marketing Automation
- 3+ years of experience leading a marketing team, including hiring, coaching, and performance management
- Strong proficiency in HTML, CSS, and dynamic content creation for building on-brand, visually engaging campaigns
- Strong proficiency in data analysis and reporting, translating campaign metrics into strategic insights
- Demonstrated expertise in audience segmentation, list management, and email/SMS marketing regulations (CAN-SPAM, GDPR, TCPA)
- Strong project management and cross-functional collaboration skills across complex, multi-layered initiatives
- Excellent written and verbal communication skills, including experience presenting to senior-level executives
- Actively involved in an evangelical Christian church
Preferred:
- Knowledge of JavaScript, PHP, SQL, and marketing automation platforms.
- Experience with advanced analytics and direct mail integration.
- Familiarity with standard internet and email technologies and protocols.
We could combine required and preferred under Skills heading, maybe separate subheadings? But instruction only says use
for section headings; we could have Skills heading and then within that we can have
for required and preferred? Or we could split into Required Skills and Preferred Skills as subheadings? Not specified; but we can keep as one Skills section with two paragraphs: Required and Preferred.
Now Benefits:
- healthcare
- vacation and sick time
- holiday pay
- care days
- 401(k) plan
- maternity and paternity leave
- adoption assistance
- mission trip time
- and more (maybe we keep "and more").
We should preserve all substantive info; we can list them.
Now About the role section: combine paragraphs.
Let's craft About the role prose:
Lifeway is seeking a Manager, Email & SMS Marketing to lead email and SMS marketing initiatives, driving strategy, execution, and performance optimization while managing a team of strategists and specialists. This role ensures engaging, data-driven communication across channels, fostering brand loyalty and delivering measurable results aligned with Lifeway's mission to serve the church and make disciples. Lifeway is a place where you can bring your faith and work experience to join in the most important mission in the world: making disciples of Jesus Christ. Whether you’re a creator or storyteller, data guru or problem-solver, or anywhere in between, if you’re passionate about serving the church, we have a place for you. Lifeway has a strong Work from Anywhere (WFA) culture that is deeply focused on our mission and values. While headquartered in Nashville, TN, many of our positions are remote-eligible and have autonomy and flexibility with work hours. We provide equipment and resources to ensure team members have access to a productive and ergonomic workspace. We believe building relationships and community is essential to how we work together, so Lifeway hosts all-team meetings several times per year and provides travel for key team gatherings for remote-based team members. This is a remote position in the U.S. with occasional travel to Nashville for in-person team gatherings. Learn more about our culture at team.lifeway.com/culture-code.
We should not include the "Why Lifeway?" heading; just incorporate.
Now Benefits section: list.
Now we need to output only HTML fragment.
Let's structure:
About the role
...
Responsibilities
- ...
...
Qualifications
Education:
- Bachelor’s degree Marketing, Communications, or a related field, required
- Master’s degree, preferred
- Advanced graduate degree (PhD, etc.), not required
Alternatively could embed Education in but better as list.
Skills
Required:
- 7 + years of experience managing email and SMS marketing campaigns using enterprise platforms such as Salesforce Marketing Cloud and SMS/Marketing Automation
- 3+ years of experience leading a marketing team, including hiring, coaching, and performance management
- Strong proficiency in HTML, CSS, and dynamic content creation for building on-brand, visually engaging campaigns
- Strong proficiency in data analysis and reporting, translating campaign metrics into strategic insights
- Demonstrated expertise in audience segmentation, list management, and email/SMS marketing regulations (CAN-SPAM, GDPR, TCPA)
- Strong project management and cross-functional collaboration skills across complex, multi-layered initiatives
- Excellent written and verbal communication skills, including experience presenting to senior-level executives
- Actively involved in an evangelical Christian church
Preferred:
- Knowledge of JavaScript, PHP, SQL, and marketing automation platforms.
- Experience with advanced analytics and direct mail integration.
- Familiarity with standard internet and email technologies and protocols.
Benefits
- healthcare
- vacation and sick time
- holiday pay
- care days
- 401(k) plan
- maternity and paternity leave
- adoption assistance
- mission trip time
We should not include Pay or Schedule.
Check for any duplicated lines: we have not included the "About Learn more about our culture at team.lifeway.com/culture-code" line separate; we incorporated.
Check for any boilerplate: none.
Now ensure we didn't miss any substantive info: The original also had "Full-time employees are eligible for enrollment in our comprehensive benefits plans including healthcare, vacation and sick time, holiday pay, care days, 401(k) plan, maternity and paternity leave, adoption assistance, mission trip time, and more." We captured those.
Also "We provide equipment and resources to ensure team members have access to a productive and ergonomic workspace." Not included in About; we missed that. Should include.
Also "Lifeway hosts all-team meetings several times per year and provides travel for key team gatherings for remote-based team members." Already included.
Also "While headquartered in Nashville, TN, many of our positions are remote-eligible and have autonomy and flexibility with work hours." Included.
Also "Lifeway has a strong Work
for prose. We must not include filler like "commensurate with experience". Not present. Let's extract responsibilities bullet points: - Lives out Lifeway’s mission and values , showing deep commitment to Kingdom work - Manages and mentors a team of Email and SMS Marketing Strategists and Specialists. - Develops and implements a comprehensive email and SMS marketing strategy aligned with Lifeway’s goals. - Oversees campaign creation and deployment using platforms like Salesforce Marketing Cloud and Attentive. - Designs advanced audience segmentation strategies for personalized messaging. - Tracks and analyzes KPIs, driving continuous improvement in campaign performance. - Ensures compliance with regulations like CAN-SPAM, GDPR, and TCPA. - Collaborates with content, design, IT, and marketing teams to align strategies. - Optimizes workflows, templates, and automation for timely and high-quality campaigns. - Explores innovative trends, tools, and techniques to enhance engagement and retention. - Required travel to Nashville 2-4 times per year Note: The last bullet is "Required travel to Nashville 2-4 times per year". That's a responsibility? It's under Responsibilities heading in original. We'll keep. Now Qualifications: Education: - Bachelor’s degree Marketing, Communications, or a related field, required - Master’s degree, preferred - Advanced graduate degree (PhD, etc.), not required We could also include maybe "Qualifications" heading includes Education. Now Skills, Knowledge, & Experiences, Required: - 7 + years of experience managing email and SMS marketing campaigns using enterprise platforms such as Salesforce Marketing Cloud and SMS/Marketing Automation - 3+ years of experience leading a marketing team, including hiring, coaching, and performance management - Strong proficiency in HTML, CSS, and dynamic content creation for building on-brand, visually engaging campaigns - Strong proficiency in data analysis and reporting, translating campaign metrics into strategic insights - Demonstrated expertise in audience segmentation, list management, and email/SMS marketing regulations (CAN-SPAM, GDPR, TCPA) - Strong project management and cross-functional collaboration skills across complex, multi-layered initiatives - Excellent written and verbal communication skills, including experience presenting to senior-level executives - Actively involved in an evangelical Christian church Preferred: - Knowledge of JavaScript, PHP, SQL, and marketing automation platforms. - Experience with advanced analytics and direct mail integration. - Familiarity with standard internet and email technologies and protocols. We could combine required and preferred under Skills heading, maybe separate subheadings? But instruction only says use
for section headings; we could have Skills heading and then within that we can have
for required and preferred? Or we could split into Required Skills and Preferred Skills as subheadings? Not specified; but we can keep as one Skills section with two paragraphs: Required and Preferred. Now Benefits: - healthcare - vacation and sick time - holiday pay - care days - 401(k) plan - maternity and paternity leave - adoption assistance - mission trip time - and more (maybe we keep "and more"). We should preserve all substantive info; we can list them. Now About the role section: combine paragraphs. Let's craft About the role prose: Lifeway is seeking a Manager, Email & SMS Marketing to lead email and SMS marketing initiatives, driving strategy, execution, and performance optimization while managing a team of strategists and specialists. This role ensures engaging, data-driven communication across channels, fostering brand loyalty and delivering measurable results aligned with Lifeway's mission to serve the church and make disciples. Lifeway is a place where you can bring your faith and work experience to join in the most important mission in the world: making disciples of Jesus Christ. Whether you’re a creator or storyteller, data guru or problem-solver, or anywhere in between, if you’re passionate about serving the church, we have a place for you. Lifeway has a strong Work from Anywhere (WFA) culture that is deeply focused on our mission and values. While headquartered in Nashville, TN, many of our positions are remote-eligible and have autonomy and flexibility with work hours. We provide equipment and resources to ensure team members have access to a productive and ergonomic workspace. We believe building relationships and community is essential to how we work together, so Lifeway hosts all-team meetings several times per year and provides travel for key team gatherings for remote-based team members. This is a remote position in the U.S. with occasional travel to Nashville for in-person team gatherings. Learn more about our culture at team.lifeway.com/culture-code. We should not include the "Why Lifeway?" heading; just incorporate. Now Benefits section: list. Now we need to output only HTML fragment. Let's structure:
About the role
...
Responsibilities
- ... ...
Qualifications
Education:
- Bachelor’s degree Marketing, Communications, or a related field, required
- Master’s degree, preferred
- Advanced graduate degree (PhD, etc.), not required
but better as list.
Skills
Required:
- 7 + years of experience managing email and SMS marketing campaigns using enterprise platforms such as Salesforce Marketing Cloud and SMS/Marketing Automation
- 3+ years of experience leading a marketing team, including hiring, coaching, and performance management
- Strong proficiency in HTML, CSS, and dynamic content creation for building on-brand, visually engaging campaigns
- Strong proficiency in data analysis and reporting, translating campaign metrics into strategic insights
- Demonstrated expertise in audience segmentation, list management, and email/SMS marketing regulations (CAN-SPAM, GDPR, TCPA)
- Strong project management and cross-functional collaboration skills across complex, multi-layered initiatives
- Excellent written and verbal communication skills, including experience presenting to senior-level executives
- Actively involved in an evangelical Christian church
Preferred:
- Knowledge of JavaScript, PHP, SQL, and marketing automation platforms.
- Experience with advanced analytics and direct mail integration.
- Familiarity with standard internet and email technologies and protocols.
Benefits
- healthcare
- vacation and sick time
- holiday pay
- care days
- 401(k) plan
- maternity and paternity leave
- adoption assistance
- mission trip time