Email/SMS Marketing Manager

About the role

Hi-Altitude Brands, through its flagship brand, Stonehenge Health, is a fast-growing direct-to-consumer supplement company dedicated to helping people live healthier, more vibrant lives. We develop premium, science-backed formulations featuring clinically studied branded ingredients, and our products are sold through our website, Amazon, and Walmart.

Responsibilities

• Campaign and Flow Execution
• Build, QA, and deploy email and SMS campaigns in Klaviyo against the lifecycle roadmap set by the Director of Lifecycle
• Build and maintain automated flows, including welcome, post-purchase, replenishment, win-back, browse abandonment, cart abandonment, and review request
• Manage send schedules and calendar coordination across promotional, lifecycle, and transactional sends
• Execute against subscription milestones in coordination with Recharge and Shopify Plus events
• Develop and optimize on-site lead capture and subscriber acquisition flows, including pop-ups, post-purchase opt-ins, and incentive structures that grow the email and SMS list while protecting deliverability
• Segmentation and Targeting
• Build and maintain customer segments based on behavioral, transactional, and subscription attributes
• Apply segmentation logic to maximize relevance and minimize over-mailing
• Partner with the Director of Lifecycle on cohort definitions and audience strategy
• Precision and Compliance
• Own inbox placement, sender reputation, and deliverability monitoring
• Maintain list hygiene, including bounce management, unsubscribe handling, and re-engagement protocols
• Own and maintain a documented pre-send QA checklist applied to every campaign and flow, including rendering tests, link checks, personalization validation, segmentation review, and audience size confirmation
• Ensure compliance with FTC, TCPA, CAN-SPAM, and SMS regulatory requirements
• Platform Administration
• Serve as Klaviyo platform administrator, including user management, integration health, and platform-wide configuration
• Troubleshoot and resolve Klaviyo and integration issues raised by CX, ecommerce, and other teams
• Maintain technical documentation for flow architecture, segment logic, and integration mappings
• Data Integrity, Testing, and Reporting
• Reconcile data across Klaviyo, Recharge, Shopify Plus, and Northbeam to ensure reporting accuracy
• Own the accuracy of all campaign and flow performance metrics surfaced to the Director of Lifecycle and the broader org
• Investigate and resolve discrepancies between platform-level data and overall reporting
• Execute A/B tests defined by the Director of Lifecycle (subject lines, send times, content, offers)
• Cross-Functional Partnership
• Report to the Director of Lifecycle and execute against the lifecycle strategy and roadmap
• Partner with the Copy Director and copy team on copy briefs, revisions, and final approvals before sending
• Coordinate with the ecommerce team on subscription, promotional, and post-purchase touchpoints
• Coordinate with the CX team on customer communication that spans transactional and lifecycle messaging

Qualifications

• 3-5+ years executing email and SMS marketing programs at DTC consumer brands, ideally in health, wellness, beauty, or consumables
• Deep hands-on Klaviyo expertise, including advanced flow architecture, dynamic segmentation, deliverability optimization, A/B testing, and performance analytics
• Hands-on experience with Shopify Plus and Recharge in a subscription DTC context
• Proficient with HTML and CSS for email template customization and rendering troubleshooting
• Power user of Excel, Google Sheets, and AI platforms (ChatGPT, Claude, or comparable) for data analysis, reconciliation, and reporting
• Demonstrated procedural QA discipline (documented checklists, defined process, not just personal carefulness) with a track record of clean execution and zero major send errors at scale
• Experience reconciling data across email, subscription, ecommerce, and attribution platforms to deliver reporting that leadership can trust
• Solid understanding of compliance for email and SMS marketing (FTC, TCPA, CAN-SPAM, GDPR)
• Comfortable working independently against a roadmap while staying tightly aligned with a strategic leader
• Remote-first mindset with strong written communication

Preferred Experience

• Operating in a subscription DTC business model
• Located within driving distance of Los Angeles, CA