MARKETING MANAGER

Responsibilities

• Supervise and manage staff in the following areas of the Marketing Department: promotions, entertainment, etc.
• Develops, implements, and manages operational goals and monitors achievements of performance and profit objectives in defined area.
• Create effective and efficient schedules, while maintaining labor costs, meeting staffing objectives and achieving guest satisfaction.
• Assists in the budget process for the department and provide recommendations; ensures compliance to departmental budget initiatives; reports budget concerns to manager.
• Enthusiastically supports, actively promotes, and demonstrates superior customer service in accordance with department and company standards and programs.
• Ensures customer service standards are followed by all team members and addresses issues as they arise.
• Responsible for the overall achievement of department customer service goals.
• Enhance guest interactions by providing a friendly greeting, offering directions, answering questions, making announcements, and creating an upbeat and positive atmosphere.
• Responsible for ensuring the compliance with all regulatory compliance within area of responsibility and reporting potential issues to Executive Management / GM.
• Maintains strict confidentiality in all departmental and company matters.
• Responsible for the management of all marketing support services to include promotions, entertainment, and internal department requests.
• Add additional marketing duties can include inter-departmental support to creative, media, and direct marketing.
• Manage relationships with outside vendors to ensure timely, accurate, and cost effective production campaigns.
• Responsible for the management of all property Promotions to include slot tournaments, brand promotions and VIP events.
• Create strategic plans and calendar for promotions and host goals.
• Manages oversight of media used to communicate current and upcoming promotional efforts for the guests, team members, and regulatory agencies.
• Ensure social media and web is monitored for opportunities to engage in active and relevant conversations about the property.
• Manage overall brand on social media and create on-line marketing strategies.
• Responsible for planning and organizing the regularly scheduled entertainment acts for all performances on property.

Requirements

• Bachelor’s degree (B.A./B.S.) from four-year college or university in marketing, finance or related field; five years progressively more challenging leadership roles in marketing or operations; or equivalent combination of education and experience.
• Experience in multiple communication channels including direct mail, e-mail and social media required.
• Excellent verbal, written, and interpersonal skills.
• Technical proficiency and knowledge in Microsoft applications (Word, Excel, and Outlook).
• Strong client interface and presentation skills preferred.
• Able to effectively present information and respond to questions from groups of managers, clients, customers, and the general public.
• Able to interact with guests, staff and colleagues and resolve problems and conflicts in a diplomatic and tactful manner.
• Able to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals.
• Able to compute rate, ratio, and percent and to draw and interpret bar graphs.
• Demonstrated ability to drive toward results.

Qualifications

• Supervisory Responsibilities: This job will have supervisory responsibilities.
• Staff development and training programs.
• Rewards and recognition program to maximize employee engagement.
• Evaluates team members within department and delivers constructive feedback to employees in regards to performance.
• Determines recommendation for staffing (including interviewing and hiring) and scheduling (planning, assigning and directing work) to meet business needs.
• Manages work procedures and expedites workflow.
• Responsible for employee performance (disciplining, coaching, counseling).