Manager, Email Marketing

About the role

The Tennessee Titans are seeking a creative and innovative digital marketer to oversee all email marketing campaigns. This role requires deep knowledge and hands-on experience with an advanced email marketing platform.

Responsibilities

• Own email marketing strategy and execution across various campaigns
• Manage Oracle Eloqua campaign builds, audience segmentation, dynamic content, custom HTML builds, forms, landing pages, automated programs, QA, deployment, and performance monitoring
• Maintain email governance standards, including subscription management, deliverability, suppression logic, consent compliance, and quality assurance processes
• Partner with Ticket Sales, Ticket Services, Corporate Partnerships, Stadium Events, Community Impact, and Public Relations to support ticketing, retention, sponsorship, event promotion, and fan engagement initiatives
• Lead recurring email programs, including newsletters, Know Before You Go communications, nurture campaigns, renewal campaigns, and special event communications
• Develop audience segmentation strategies using CRM, ticketing, behavioral, demographic, and engagement data
• Support database growth, list hygiene, re-engagement, lead generation, and audience development efforts across Titans and Nissan Stadium brands
• Build and optimize automated fan journeys, onboarding programs, nurture campaigns, renewal flows, and other lifecycle communications
• Establish tracking and reporting standards to measure campaign performance, engagement, conversions, and revenue attribution
• Analyze results and provide actionable insights and recommendations to internal stakeholders
• Collaborate with Creative and Content teams to ensure communications are accurate, on-brand, accessible, mobile-responsive, and aligned with campaign objectives
• Manage cross-functional email requests, balancing priorities, timelines, audience considerations, and organizational needs
• Stay current on email marketing, marketing automation, privacy, deliverability, personalization, and digital engagement best practices

Requirements

• Bachelor’s degree or certificate of completion of studies in related field
• 3–5 years of professional experience in email and digital marketing, including launching, managing, and monitoring consumer-facing campaigns
• Deep knowledge and hands-on experience with an advanced email marketing platform
• Proficiency in HTML and Adobe Creative Cloud (Photoshop, InDesign)
• Extensive background in outbound campaign development and optimization, with a strong understanding of performance metrics, best practices, and digital trends
• Experience developing audience segments and implementing automation strategies
• Collaborative working style with strong project management and organizational skills
• Detail-oriented with the ability to multitask and meet strict deadlines in a fast-paced environment
• Excellent written and verbal communication skills; proficient in Microsoft Office (Word, Excel, PowerPoint, Outlook)
• Passion for sports, digital marketing, and technology