Email Marketing Manager

Email Nurture Programs

The Email Marketing Manager will design, build, and optimize multi-touch email nurture sequences that guide prospects through the buyer journey. They will partner with content, demand gen, and sales development to develop audience segmentation and personalization strategies. They will monitor engagement metrics and apply A/B testing to continuously improve open rates, click-through rates, and conversion.

Email Blasts & Campaign Execution

The role involves managing end-to-end production and deployment of batch email campaigns, including list segmentation, QA, scheduling, and reporting. They will coordinate with field marketing, content, and product teams to align email sends with campaign calendars and product launches. They ensure all campaigns adhere to CAN-SPAM, GDPR, and other applicable email compliance standards.

Paid Email & Paid Newsletters

The Email Marketing Manager will own Rubrik's paid email placements with third-party publishers and media vendors, including negotiating placements, briefing creative, and measuring ROI. They will manage paid newsletter sponsorships across industry publications targeting security, IT, and cloud audiences. They track spend, pacing, and performance across paid email programs and report results to stakeholders.

Paid Ads Support

The role entails collaborating with the paid media team to align email and paid ad messaging, landing pages, and audience targeting. They support retargeting and account-based programs that span email and paid channels.

Analytics & Reporting

The Email Marketing Manager will build and maintain dashboards to track email program performance, including pipeline influence, engagement, and list health. They present regular performance reviews to Digital Marketing leadership with data-backed insights and optimization recommendations.

Experience You'll Need

• 7+ years of B2B email marketing experience, preferably in a technology or SaaS company.
• Hands-on expertise managing email campaigns in Marketo, including smart campaigns, program templates, and engagement programs.
• Proficiency with Salesforce CRM for lead management, campaign attribution, and pipeline reporting.
• Experience building and interpreting dashboards and data visualizations in Tableau.
• Comfortable working across G Suite (Google Docs, Sheets, Slides, Drive) for day-to-day collaboration and documentation.
• Strong understanding of audience segmentation, lead lifecycle stages, and email deliverability best practices.
• Comfortable managing multiple campaigns simultaneously, meeting deadlines in a high-velocity environment.
• Excellent written communication skills with a high attention to detail for copy, layout, and QA.
• Experience managing vendor relationships for paid email and newsletter programs.

PREFERRED QUALIFICATIONS

• Familiarity with AI-assisted marketing workflows using Anthropic's Claude or similar LLM tools for content ideation, personalization at scale, and campaign analysis.
• Experience with Jira or similar project management tools for tracking campaign deliverables and cross-functional work.
• Knowledge of Knak or comparable email design platforms for template creation and brand-compliant email builds.
• Hands-on experience with TransPerfect or other localization/translation management platforms for global campaign execution.
• Working knowledge of ZoomInfo for contact data enrichment, audience building, and intent-based targeting.
• Background in account-based marketing (ABM) with exposure to ABM platforms and tiered account strategies.
• Experience with paid media platforms (LinkedIn, Google, 6sense, or similar) as a complement to email programs.

WHAT SUCCESS LOOKS LIKE

• Email nurture programs with measurable improvements in MQL-to-opportunity conversion rates within the first two quarters.
• A reliable, scalable email operations process with clear QA standards and documentation.
• A paid email and newsletter portfolio that delivers qualified pipeline at efficient CPL targets.
• Strong cross-functional relationships with content, demand gen, sales development, and field marketing teams.
• Regular, trusted reporting that helps leadership understand email's contribution to overall pipeline.