Email Marketing Manager

About the role

The opportunity TechnologyAdvice is looking for an Email Marketing Manager to help grow, engage, and optimize our newsletter audience across a portfolio of B2B media brands. This role sits within the Audience Development team and supports a newsletter ecosystem that includes 50+ newsletters and more than 3 million subscribers across multiple brands.

Responsibilities

• Build and optimize subscriber acquisition, engagement, retention, reactivation, and win-back programs across multiple newsletter audiences.
• Develop lifecycle email journeys for different subscriber cohorts, brands, and audience segments.
• Monitor newsletter and lifecycle performance, identify trends, and recommend ways to improve engagement, retention, and revenue opportunities.
• Create and refine segmentation, personalization, behavioral targeting, and A/B testing strategies.
• Partner with editorial, audience, marketing, AdOps, and executive stakeholders to align email programs with brand standards, audience needs, and business goals.
• Support newsletter monetization by helping evaluate sponsorship performance, audience engagement, and campaign opportunities.
• Use generative AI and AI-powered marketing tools to accelerate campaign planning, testing, analysis, reporting, and workflow efficiency while maintaining editorial judgment and quality standards.
• Evaluate AI-generated outputs for accuracy, brand alignment, compliance, and audience relevance before they are used in subscriber-facing work.
• Present email performance insights and recommendations clearly to stakeholders.

Requirements

• 3–5 years of experience in email marketing, lifecycle marketing, newsletter publishing, or audience development.
• Experience managing email or newsletter programs at a meaningful scale, ideally with audiences of 100,000+ subscribers or across multiple brands, segments, or newsletter products.
• Hands-on experience building lifecycle programs beyond one-off sends, including welcome series, onboarding, engagement, reactivation, win-back, preference-based journeys, or similar automated programs.
• Experience using ESPs or marketing automation platforms such as Mailchimp, HubSpot, Marketo, Sailthru, or similar tools.
• Skilled in segmentation, automation workflows, behavioral targeting, A/B testing, and performance analysis.
• Able to translate email performance data into practical recommendations for improving subscriber growth, engagement, retention, and monetization.
• Experience working with editorial, content, media, AdOps, or audience teams to support newsletter quality and business outcomes.
• Strong writing and editing judgment, with the ability to evaluate copy, subject lines, CTAs, and campaign messaging for clarity, performance, and brand fit.
• Demonstrated ability to use AI to accelerate newsletter production, generate testing hypotheses, support audience growth initiatives, and synthesize performance insights into actionable recommendations.
• Comfortable reviewing AI-generated outputs for accuracy, quality, compliance, and audience relevance before publication.

Qualifications

• Education: Bachelor's degree in Marketing, Communications, Business Administration, or related field.
• Technical Skills: Proficiency in email marketing software, CRM systems, and data analytics tools.
• Soft Skills: Excellent communication skills, attention to detail, problem-solving abilities, and the ability to work independently and collaboratively.

Skills

• Email Marketing
• Lifecycle Marketing
• Newsletter Publishing
• Audience Development
• Data Analysis
• AI and Automation

Benefits

• Career Growth
• Flex Fridays
• Remote-First Culture
• Flexible PTO
• Health Coverage
• Insurance Protection
• 401K with Match
• Paid Parental Leave
• Wellness Perks
• Bucket List Benefit
• In-Office Perks

Pay

$75,000—$85,000 USD

Schedule

Full-time