Senior Manager, Marketing (Email and SMS)

About the Role

The Senior Manager of Email & SMS Marketing will lead the strategy, execution, and optimization of Ross's owned-channel communications. This role is responsible for driving customer engagement, retention, and incremental revenue through targeted lifecycle campaigns, marketing messaging, and personalized content across email and SMS platforms. In addition, this role will collaborate cross-functionally with CRM, Creative, Merchandising, Store Operations, and Analytics teams to deliver measurable impact and elevate the customer experience.

Essential Functions

• Develop and execute the strategic roadmap for email and SMS programs, aligned with business goals and customer lifecycle stages
• Own campaign planning, segmentation, testing, and performance optimization across promotional, transactional, and triggered communications
• Partner with CRM and Analytics teams to integrate personalization, data, dynamic content into email and SMS channels
• Lead A/B/multivariate testing to improve open rates, click-through rates, conversion, and retention
• Manage vendor relationships (ESP, SMS platforms, third party data partners) and ensure platform capabilities are fully leveraged
• Collaborate with Creative and Merchandising to ensure brand consistency and timely execution of campaigns
• Monitor reporting, deliverability, compliance, and data hygiene across channels to ensure optimal program health
• Analyze campaign performance and deliver actionable insights and opportunities to senior leadership
• Support channel expansion opportunities (app, push notification, etc.) and constantly improving UX (preference center, contact strategy, AI integration, etc.)

Required Skills & Qualifications

• 7+ years of experience in email and SMS marketing, preferably in retail or consumer brands
• Bachelor's degree in Marketing, Business, or related field; MBA a plus
• Proven success in developing and scaling lifecycle marketing programs
• Strong working knowledge of ESPs, SMS platforms, and customer data platforms (CDPs)
• Experience with segmentation, personalization, and dynamic content strategies
• Analytical mindset with proficiency in campaign reporting and performance metrics
• Excellent project management, seasonal planning, and cross-functional collaboration skills
• Extensive knowledge of compliance regulations and deliverability best practices

Preferred Skills

• Experience with multiple ESP/SMS platforms (Salesforce Marketing Cloud, Braze, Attentive, Vibes, Epsilon, Zeta, etc.)
• Ability to translate complex data into clear, actionable strategies

Competencies

• People: Building Effective Teams (for managers of People and/or Projects), Developing Talent (for managers of People), Collaboration
• Self: Leading by Example, Communicates Effectively, Ensures Accountability and Execution, Manages Conflict
• Business: Business Acumen, Plans, Aligns and Prioritizes, Organizational Agility
• Position-specific: Marketing Strategy, Technical Expertise, Data-Driven Decision Making

Supervisory Responsibilities

Approximately 2 direct reports who will support Email and SMS Marketing.

Pay

The base salary range for this role is $125,800 - $206,650. The base salary range is dependent on factors including, but not limited to, experience, skills, qualifications, relevant education, certifications, seniority, and location. The range listed is just one component of the total compensation package for employees. Other rewards vary by position and location.