Manager, Email & SMS Marketing

Company Overview

fresh is a global skincare brand within the LVMH Group, headquartered in New York City. We emphasize the look, feel, and scent in every product, transforming skincare into an elevated, sensual experience. Our collection of skincare, lip care, body care, and fragrances are available in 16 countries, across our fresh boutiques and digital channels, specialty and department stores, and more. We are an organization of curious creators who embrace innovation, optimism, and always keep our customers at the forefront. With a pioneering spirit, we are empowered to challenge the status quo and use our authentic voice to do the right thing for our people, our brand, and the environment. Here at fresh, we intentionally foster a spirit of belonging, celebrating diversity and supporting every employee to feel welcomed, valued, respected, and heard.

Main Job Objective

Reporting directly to the Director of eCommerce, the Manager, Email & SMS Marketing will play an integral role on the Fresh Global eCommerce team, managing the email and SMS marketing channels with a focus on US‑led campaigns that support revenue, traffic, customer acquisition, retention, and customer engagement. The role requires a results‑oriented marketer with strong project management, intuitive marketing insight, and collaborative partnership skills in a fast‑paced, cross‑functional, global environment.

Responsibilities

• Manage the email and SMS marketing strategy, focusing on US‑led campaigns adaptable by smaller markets to support revenue, acquisition, retention, and engagement across key touchpoints.
• Own the execution and optimization of all email/SMS workflows, email calendar, campaign briefing, and UAT.
• Monitor channel performance, including forecasting inputs, budget tracking, reporting, and identifying growth opportunities.
• Maintain the email and SMS marketing calendar with a US focus, aligning with integrated marketing plans, product launches, promotions, and commercial initiatives.
• Partner cross‑functionally with Global Marketing, eCommerce, Creative, Digital, Analytics, Technology, and external agency partners to deliver seamless customer communications.
• Analyze engagement, conversion, revenue, and retention metrics, translating insights into actionable recommendations and optimization strategies.
• Support and maintain the testing roadmap across email and SMS, including A/B and multivariate testing, to improve engagement and performance.
• Stay informed on industry trends, emerging technologies, and competitive activity to keep Fresh’s programs innovative and best‑in‑class.
• Serve as the business point of contact for campaign briefing and execution, ensuring timely, high‑quality delivery.
• Identify opportunities to enhance marketing processes and tools for operational efficiency and business support.

What You Will Learn in the First 6 Months

• Develop a deep understanding of the Fresh brand, product portfolio, customer base, and global eCommerce strategy.
• Become a subject‑matter expert in Adobe Campaign, handling day‑to‑day global campaign execution and workflow deployment.
• Master the US‑led calendar, ensuring workflows align with US priorities and flow to Canada and international markets.
• Build strong partnerships with Global, Creative, Technology, Analytics, and agency teams to support effective email and SMS execution.
• Gain proficiency in Fresh’s marketing technology ecosystem, including Adobe Campaign, BeeFree, Qlik, and related tools.

What You Will Achieve in 12 Months

• Establish yourself as a key resource for email and SMS marketing, delivering data‑driven insights and recommendations.
• Manage execution, optimization, and performance monitoring of the email and SMS channels for Fresh.com, supporting revenue, engagement, and retention goals.
• Implement and refine a testing and optimization roadmap to improve customer engagement, conversion, and channel performance.
• Partner with Global and Regional stakeholders to ensure campaigns align with business priorities and are delivered with operational excellence.
• Apply best practices, recommend new ideas, technologies, and process improvements to enhance the customer experience and marketing effectiveness.
• Contribute to a stronger foundation for future customer lifecycle marketing initiatives as the business evolves.

Physical Requirements

Must be able to remain in a stationary position for an average of 7.5 hours/day. Light to moderate lifting may be required. While performing duties, the employee may regularly be required to stand, sit, reach, stoop, kneel, and operate a computer, telephone, and keyboard.

Qualifications

• 4–7+ years of experience managing email marketing and/or SMS programs with a proven track record of driving engagement and business results.
• Bachelor’s degree in business administration, marketing, communications, or a related field.