Senior Manager - Marketing (Automation and Email Strategy)

Are you looking for a unique opportunity to be a part of something great? Want to join a 17,000-member team that works on the technology that powers the world around us? Looking for an atmosphere of trust, empowerment, respect, diversity, and communication? How about an opportunity to own a piece of a multi-billion dollar (with a B!) global organization? We offer all that and more at Microchip Technology Inc. People come to work at Microchip because we help design the technology that runs the world. They stay because our culture supports their growth and stability. They are challenged and driven by an incredible array of products and solutions with unlimited career potential. Microchip’s nationally-recognized Leadership Passage Programs support career growth where we proudly enroll over a thousand people annually.

About the Role

We are seeking a strategic and results-driven Sr. Manager, Marketing Automation and Email Strategy to lead the development, execution, optimization, and reporting of global email marketing programs. This individual will manage a team of email marketing specialists and collaborate closely with digital marketing, content, web, analytics, sales, and product marketing teams to drive customer engagement, lead generation, pipeline contribution, and customer retention.

Responsibilities

• Team Leadership
  • Lead, coach, and develop a team of email marketing professionals
  • Establish best practices, processes, and quality standards for campaign execution
  • Prioritize team workload and align resources with business objectives
  • Foster a culture of testing, learning, and continuous improvement
• Email Marketing Strategy
  • Develop and execute the overall email marketing strategy across customer acquisition, onboarding, nurture, retention, and re-engagement programs
  • Create audience segmentation strategies to improve targeting and personalization
  • Partner with marketing stakeholders to support product launches, promotional initiatives, webinars, events, and account-based marketing campaigns
  • Build lifecycle marketing programs that improve engagement and accelerate pipeline growth
• Marketing Automation and Campaign Execution
  • Manage and optimize marketing automation programs using Salesforce Marketing Cloud Account Engagement or similar platforms
  • Design and implement automated customer journeys, lead nurturing programs, triggered communications, and behavioral campaigns
• Analytics and Optimization
  • Monitor, analyze, and report on campaign performance
  • Lead testing and optimization efforts to improve engagement and business outcomes
• Compliance and Governance
  • Ensure compliance with email marketing regulations and governance standards
  • Maintain deliverability, list health, and audience management best practices
• Cross-Functional Collaboration
  • Partner with cross-functional teams to develop and execute integrated marketing programs
  • Align email strategies with business priorities and customer engagement goals

Requirements

• Bachelor's degree in Marketing, Communications, Business, or related field with at least 15 years of relevant experience
• 5-7 years of experience in email marketing and marketing automation
• 2+ years of people management experience
• Experience building and managing multichannel nurture programs
• Hands-on experience with Salesforce Marketing Cloud Account Engagement (preferred), Marketo, HubSpot, Eloqua, or similar marketing automation platforms
• Strong understanding of segmentation, deliverability, lifecycle marketing, and customer journey orchestration
• Strong analytical skills with the ability to interpret data and communicate insights
• Experience with A/B testing and optimization strategies
• Excellent communication, project management, and stakeholder management skills

Schedule

• Regular business hours
• 70% sitting, 15% standing, 15% walking

Travel

0% - 25%