Senior Email Marketing Manager

For over 70 years, The Billy Graham Evangelistic Association (BGEA) has proclaimed the Gospel through its various ministries. Work locations include headquarters in Charlotte, North Carolina; the Billy Graham Library in Charlotte; the Billy Graham Training Center at the Cove (BGTC) in Asheville, North Carolina; Blue Ridge Broadcasting (BRB) in Asheville; or a field office abroad. All employees are part of a team of committed Christians working together to reach people globally with the Gospel.

Christian Purpose and Expectations

All employees proclaim the Gospel of Jesus Christ through their employment, furthering BGEA’s religious mission.

About the Role

The Communications Department at BGEA includes project management, ecommerce, email marketing, advertising, public relations/social media/promotion, creative services (graphic design, content writing/proofing, and production), and Decision magazine, the official monthly publication. The department tells the story of what God is doing through BGEA by creating print and online content, negotiating promotional placements, and engaging supporters through targeted communications.

The Senior Email Marketing Manager will manage email marketing and texting for BGEA and its ministries, requiring attention to detail, accountability, and the ability to manage multiple projects simultaneously using evolving technologies.

Ministry Requirements

• Maintains a personal, active relationship with Jesus Christ and is a consistent witness for Him
• Faithfully upholds BGEA in prayer
• Participates in daily BGEA staff devotions, including Bible reading and leading group prayer as scheduled
• Demonstrates behavior aligned with BGEA’s Mission Statement, Statement of Faith, Hallmarks, policies, and expectations
• Effectively represents Jesus Christ within both personal and professional spheres of influence

Responsibilities

• Manage BGEA’s email marketing division, creating strategy and casting vision
• Collaborate with the Senior Web Products Manager to develop texting campaigns that engage donors and acquire new contacts; recommend strategies to BGEA Communications leadership
• Oversee implementation of texting campaigns
• Create goals and strategies aligning email and texting with BGEA’s objectives
• Manage relationships with email and texting platform vendors
• Provide ownership and oversight of the BGEA app, recommending updates as needed
• Suggest, track, and implement email fundraising initiatives at leadership’s direction
• Formulate and manage the Email Marketing budget
• Build, test, proof, and send all BGEA email communications
• Develop, unify, and coordinate all BGEA email marketing campaigns; recommend optimizations
• Proof copy for accuracy and messaging
• Manage all email marketing projects for BGEA and its ministries using BGEA Project Management Software
• Manage BGEA’s Email Marketing and Texting Calendar
• Assess and maintain the health of emails and texts based on deliverability and performance
• Ensure all emails and texts adhere to BGEA brand policy and best practices
• Analyze open rates, click rates, bounce rates, and donation activities; make recommendations based on findings
• Work with vendors to leverage platforms for best practices and optimal utilization
• Manage email and text list maintenance and subscriber preferences
• Establish and maintain effective working relationships with various BGEA ministry departments
• Oversee testing for email rendering on all platforms and devices
• Promote and implement email testing to improve engagement and increase fundraising
• Provide recommendations on email approaches, including automation, list segmentation, personalization, and dynamic content
• Manage large amounts of proprietary data to ensure the safety and security of donor contact lists
• Manage BGEA’s reputation score to maintain email communication across ISPs and providers
• Develop and implement a schedule for reporting email performance to leadership

Additional Duties

• Work with ministries and departments to establish benchmarks for digital communications
• Serve as backup to the email designer, importing creative services projects into HTML
• Train ministry teams to use the email marketing platform, Acoustic, and send emails
• Perform other duties as assigned

Requirements

• Bachelor’s degree or equivalent experience
• Minimum of 3 years of experience in marketing, communications, or a related field
• Commitment to excellence and the BGEA mission statement
• Experience in digital communication streams using Acoustic or a similar platform
• Intermediate knowledge of HTML
• Proficiency with Microsoft Office suite; experience with MS Access and Excel preferred
• Intermediate Photoshop image editing ability
• Experience with database maintenance and architecture preferred
• Strong comprehension and listening skills; ability to resolve business challenges
• Strong initiative and ability to work independently on assigned priorities
• Ability to work both independently and as part of a team
• Ability to work effectively with people at all organizational levels and external contacts
• Ability to maintain strict confidentiality
• Flexibility and adaptability
• Excellent verbal, written, and presentation skills
• Experience with texting as a communications tool is helpful

Physical and Mental Demands

• Ability to work independently and as part of a team
• Ability to work with people at all levels, both internally and externally
• Ability to handle multiple interruptions throughout the day
• Ability to maintain strict confidentiality
• Ability to work under stress and pressure
• Ability to work outside of normal office hours as needed
• Flexibility and adaptability

Working Conditions

• Conventional office environment
• Occasional travel may be required

Mission Statement

Continuing the lifelong work of Billy Graham, the Billy Graham Evangelistic Association exists to support and extend the evangelistic calling and ministry of Franklin Graham by proclaiming the Gospel of the Lord Jesus Christ to all we can by every effective means available to us and by equipping the church and others to do the same.

Statement of Faith

These core beliefs make up the foundation upon which all our ministry endeavors are based:

• We believe the Bible to be the inspired, the only infallible, authoritative Word of God revealing the love of God to the world. (1 Thessalonians 2:13; 2 Timothy 3:15-17; John 3:16).
• We believe that there is one God, eternally existent in three persons: Father, Son, and Holy Spirit. (Matthew 28:19; John 10:30; Ephesians 4:4-6).
• We believe in the deity of the Lord Jesus Christ, in His virgin birth, in His sinless life, in His miracles, in His vicarious and atoning death through His shed blood on the cross, in His bodily resurrection, in His ascension to the right hand of the Father, and in His personal return in power and glory. (Matthew 1:23; John 1:1-4 and 1:29; Acts 1:11 and 2:22-24; Romans 8:34; 1 Corinthians 15:3-4; 2 Corinthians 5:21; Philippians 2:5-11; Hebrews 1:1-4 and 4:15).
• We believe that all men everywhere are lost and face the judgment of God, that Jesus Christ is the only way of salvation, and that for the salvation of lost and sinful man, repentance of sin and faith in Jesus Christ results in regeneration by the Holy Spirit. Furthermore, we believe that God will reward the righteous with eternal life in heaven, and that He will banish the unrighteous to everlasting punishment in hell. (Luke 24:46-47; John 14:6; Acts 4:12; Romans 3:23; 2 Corinthians 5:10-11; Ephesians 1:7 and 2:8-9; Titus 3:4-7).
• We believe in the present ministry of the Holy Spirit, whose indwelling enables the Christian to live a godly life. (John 3:5-8; Acts 1:8 and 4:31; Romans 8:9; 1 Corinthians 2:14; Galatians 5:16-18; Ephesians 6:12; Colossians 2:6-10).
• We believe in the resurrection of both the saved and the lost; the saved unto the resurrection of eternal life and the lost unto the resurrection of damnation and eternal punishment. (1 Corinthians 15:51-57; Revelation 20:11-15).
• We believe in the spiritual unity of believers in the Lord Jesus Christ and that all true believers are members of His body, the church. (1 Corinthians 12:12, 27; Ephesians 1:22-23).
• We believe that the ministry of evangelism (sharing and proclaiming the message of salvation only possible by grace through faith in Jesus Christ) and discipleship (helping followers of Christ grow up into maturity in Christ) is a responsibility of all followers of Jesus Christ. (Matthew 28:18-20; Acts 1:8; Romans 10:9-15; 1 Peter 3:15).
• We believe God’s plan for human sexuality is to be expressed only within the context of marriage, that God created man and woman as unique biological persons made for each other. God instituted monogamous marriage between male and female as the foundation of the family and the basic structure of human society. For this reason, we believe that marriage is exclusively the union of one genetic male and one genetic female. (Genesis 2:24; Matthew 19:5-6; Mark 10:6-9; Romans 1:26-27; 1 Corinthians 6:9).
• We believe that we must dedicate ourselves to prayer, to the service of our Lord, to His authority over our lives, and to the ministry of evangelism. (Matthew 9:35-38; 22:37-39, and 28:18-20