Senior Email Marketing & CRM Manager

About the opportunity

The Senior Manager, CRM & Lifecycle Marketing is responsible for executing and optimizing customer lifecycle marketing programs across all brands. This role leads email marketing, SMS marketing, audience segmentation, automation programs, and customer engagement initiatives designed to increase acquisition, retention, engagement, and revenue.

This role goes beyond traditional email marketing execution and plays a key role in supporting customer engagement across CRM, email, On-Your-Behalf franchise programs, SMS, and other lifecycle marketing channels. The ideal candidate is a hands-on, data-driven marketer with a strong understanding of customer journeys, audience segmentation, marketing automation, conversion optimization, and campaign performance. This individual will help execute, optimize, and scale lifecycle marketing programs that drive engagement, retention, and revenue across multiple brands.

This position operates within a marketing shared-services structure, partnering closely with Brand’s Leads, Website, Content, and Creative teams to deliver measurable business outcomes.

A strong candidate will have

• Bachelor’s degree in Marketing, Advertising, Communications, Digital Marketing or equivalent
• 5+ years of experience in email marketing, CRM, or lifecycle marketing in an agency, with B2B brands, or enterprise-level brands or multi-location business models
• 5–8+ years in CRM, lifecycle marketing, email marketing, or marketing automation
• Hands-on experience with marketing automation platforms (e.g., HubSpot, Salesforce, Klaviyo, etc.)
• Strong understanding of segmentation, personalization, and customer journey mapping
• Experience building automated lifecycle campaigns that drive measurable revenue
• Familiarity with CRM integrations, APIs, and data architecture
• Analytical mindset with ability to interpret data and translate into action
• Excellent interpersonal, communication, and problem-solving skills
• Ability to listen and respond to people in a calm, thoughtful, and professional manner
• Strong hands-on experience with HubSpot, Salesforce, Klaviyo, Marketo, or similar platforms
• Strong analytical, organizational, and project management skills
• Experience in franchise, multi-location, B2B, or enterprise marketing environments preferred

EEO Statement

We believe that everyone is capable of great things. Because of this, we encourage you to apply even if you do not have 100% of the qualifications listed above.

Marketing

Carrollton, TX