Senior CRM Marketing Manager

Primary Responsibilities

• Strategic Leadership & Best Practices
• Audience Segmentation & Data Management
• Campaign Strategy, Execution & Automation
• Operational & Technical Execution
• Measurement, Reporting & Optimization

Minimum Qualifications

• 7–10 years of progressive experience in CRM, lifecycle marketing, or marketing automation
• Proven experience leading CRM strategy and cross-functional execution across marketing, data, and technology teams
• Expertise in CRM tools (Braze, Salesforce Marketing Cloud, Adobe Campaign, or similar)
• Strong leadership skills to influence cross-functional teams and manage competing priorities
• Strong understanding of audience segmentation, personalization, and data-driven marketing
• Experience in multi-channel marketing, including email, SMS, and push notifications
• Analytical mindset with the ability to interpret campaign performance and optimize accordingly
• Knowledge of data privacy regulations (CCPA) and compliance best practices
• Strong attention to detail and ability to manage multiple campaigns simultaneously
• SQL proficiency for audience querying and reporting
• Familiarity with paid media platforms and CRM-to-advertising integrations
• Experience with A/B testing methodologies and lifecycle marketing strategies
• Experience with digital attribution, conversion tracking, and marketing analytics platforms (Google Analytics, Adobe Analytics, Tableau)
• Team-first attitude and excellent interpersonal skills
• Proven ability to communicate effectively with technical and non-technical stakeholders
• Excellent written and verbal communication skills
• Exceptional time management skills
• Capable of working in fast-paced and demanding environments
• Must be able to connect “micro” details to the “macro” vision and mission
• Proficient experience with Microsoft Suite (Word, PowerPoint, Excel, and Outlook)
• Able and willing to work non-traditional hours including evenings and weekends as needed (USMNT and USWNT match days)

Desired Qualifications

• Bachelor's degree
• Passion for soccer and a solid understanding of the soccer landscape in the United States