Senior Manager, Email Marketing and Growth

The Role

We’re looking for a strategic, hands-on Senior Manager, Email Marketing and Growth to drive acquisition and engagement across our portfolio of brands. In this role, you’ll own our full CRM communication strategy by optimizing engagement with existing contacts while expanding our email list and driving more free consultations.

You’ll lead campaign execution, A/B testing, and personalization efforts, supported by a CRM Manager, to maximize performance without compromising brand integrity. You’ll collaborate closely with marketing, product, and sales teams to refine our push notification strategy and deepen app engagement.

What You'll Do

• Own the end-to-end strategy and execution of email marketing programs, building clear and personalized user journeys that drive acquisition, engagement, conversion, and retention
• Analyze cohort and segment performance regularly to uncover trends, understand the “why” behind user behavior, and develop actionable insights that inform strategy
• Create and manage sophisticated email campaigns, including drip sequences, targeted newsletters, transactional messages, and upgrade flows, all aimed at increasing product engagement and driving conversion
• Identify drop-off points within the user journey and implement targeted, trigger-based campaigns to address friction and improve key KPIs
• Leverage customer segmentation and persona development to tailor messaging, offers, and campaigns that resonate with high-potential customer groups
• Collaborate closely with the data team to define and build email performance reporting and track key metrics across campaigns
• Lead and grow a high-performing team as both a player and a coach by mentoring team members, championing their work, and rolling up your sleeves to contribute directly when needed
• Ensure consistent and personalized messaging across the funnel, delivering the right message to the right person at the right time through the right channel
• Track and report on campaign performance and KPIs, such as lead volume, conversion rates, pipeline growth, LTV, and ROI; provide recommendations to optimize results
• Forecast marketing outcomes and track progress toward growth and revenue goals
• Explore and implement emerging AI and martech tools to drive efficiency, personalization, and performance across email campaigns and customer journeys

Who You Are

• 6–8+ years of email or lifecycle marketing experience, ideally in high-consideration or long-sales-cycle environments that require thoughtful lead nurturing strategies
• 2–3 years of experience managing and scaling high-performing teams
• Deep expertise in HubSpot; familiarity with Braze, Iterable, or similar tools is a strong plus
• Proficiency in email marketing automation, including segmentation, triggers, and personalized flows
• Bonus points for experience working with customer data platforms (CDPs) like Simon Data, Iterable, or Optimove
• Basic working knowledge of SQL and comfort querying data
• Strong understanding of HTML and template scripting languages (e.g., Jinja, Django, or ESP-specific templating systems)
• Exceptional copywriting skills with a proven ability to engage target audiences and iterate on messaging based on performance data
• Highly analytical mindset, with a track record of using data to inform campaign strategy and drive measurable results
• Familiarity with Looker or experience in data transformation is a plus
• A balance of creative thinking and analytical rigor. Someone who can conceptualize big ideas and dive into the data
• Comfortable rolling up your sleeves and getting into the weeds. A builder, not just a strategist
• Able to translate data into clear insights and actionable marketing strategies