Senior Manager Growth Marketing

About The Role

This is a rare opportunity to sit at the intersection of field marketing, executive engagement, and the private equity world — one of Salesforce's most strategic growth segments. As Senior Growth Marketing Manager for the Private Equity & Startups Practice, you'll support with the end-to-end marketing strategy that brings together some of the world's most influential Private Equity firms and their portfolio companies. You'll shape how they experience Salesforce — from intimate executive dinners to marquee global programs like our Private Equity Value Creation Days and Private Equity Dreamforce program — and you'll have the data and relationships to prove the impact.

What You'll Be Doing

• Event Strategy & Execution
  • Design and deliver a global calendar of Private Equity engagements, including annual Value Creation Days for Private Equity Operating Partners and portfolio company CxOs across multiple locations
  • Plan and execute targeted Private Equity and portfolio company campaigns - digital and in person - in close partnership with internal relationship managers and stakeholders
  • Activate Salesforce's global events for PE and portfolio audiences including our World Tours, Industrie initiatives and other
  • Support with the full lifecycle of our annual Dreamforce Private Equity program — from strategy through post-event follow-up
  • Manage PE event sponsorships, including vendor relationships, budget oversight, securing Salesforce Executive and customer speakers and attendee experience
  • Track and report on event KPIs, including registration, attendance, engagement, and marketing-generated and influenced pipeline
• Digital Marketing
  • Own and maintain the Private Equity web presence, including content strategy, ongoing updates, and alignment with campaign priorities
  • Plan, produce, and host end-to-end webinars — from topic development and speaker coordination through promotion and post-event analysis
  • Execute the Private Equity social media content plan, including publishing and performance tracking
  • Analyze digital performance across web, social, and webinar channels and translate insights into actionable optimizations
  • Partner with demand generation and content teams to amplify campaigns across channels
• Content & Customer Marketing
  • Partner with relationship managers to identify portfolio companies suitable for external customer stories
  • Coordinate Private Equity and portfolio company speakers and Salesforce thought leaders for key programs
  • Maintain brand and messaging consistency across all event and campaign touch points
• Pipeline & Revenue Impact
  • Use internal data to identify and prioritize target PE firms, portfolio companies, and key personas for marketing engagement
  • Track and report marketing-influenced pipeline, ACV contribution, and program ROI
  • Own event budget tracking, forecasting, and invoice management
• Team Leadership
  • As a senior member of the practice, mentor and provide guidance to junior marketers supporting the PE & Startups program
  • Act as a thought partner to leadership on program strategy, prioritization, and resourcing

Required Qualifications

• 7+ years of B2B field marketing experience, ideally spanning multiple countries or regions, tech industry preferred
• Proven track record delivering high-touch executive programs and multi-channel field campaigns at a senior level
• Strong project management skills with the ability to run multiple programs simultaneously without dropping the ball
• Highly organized with a sharp eye for detail and a clear system for managing competing priorities
• Experience working closely with sales teams and a solid grasp of pipeline metrics and sales processes
• Excellent stakeholder management and communication skills — comfortable influencing across functions and seniority levels, including senior executives
• Data-driven approach to tracking, analyzing, and reporting on marketing performance
• Experience managing budgets and vendor invoicing
• Willingness to travel 20–30% for events and team collaboration

Pay

The typical base salary range for this position is $143,400 - $216,900 annually. In select cities within the San Francisco and New York City metropolitan area, the base salary range for this role is $172,200 - $236,700 annually. The range represents base salary only, and does not include company bonus, incentive for sales roles, equity or benefits, as applicable.