Growth Marketing Senior Manager

About the role

As a Senior Manager, Growth Marketing, you will be responsible for developing and implementing lifecycle marketing tactics and programs to engage developers throughout their journey, driving platform adoption, retention, and expansion. You will leverage product-led growth strategies and dynamic, personalized messaging across email, in-product, and web for B2B SaaS users. This role requires deep expertise in the customer journey—including onboarding, adoption, retention, and monetization—along with a passion for customer success and a data-driven approach to experimentation and iteration.

Responsibilities

• Partner closely with Product teams to create digital experiences that engage, retain, and grow existing users.
• Define and execute marketing plans with the Growth Marketing team, maintaining clear project timelines and transforming ideas into measurable campaigns.
• Continuously optimize programs and channels through experiments and A/B tests.
• Collaborate with the product team to optimize the user journey, implementing lifecycle tactics at critical stages like onboarding, activation, and re-engagement.
• Brainstorm content strategies for net-new creation or repackaging existing content for users.
• Perform strategic product, market, and customer analyses to identify growth drivers and opportunities for improvement.
• Uncover and leverage emerging channels and opportunities to accelerate growth and workload expansion.
• Monitor, analyze, and report on KPIs to ensure marketing initiatives meet revenue objectives.
• Work collaboratively with Product Marketing and Product teams to align messaging and leverage product launches in customer programs.

Requirements

• 5+ years of B2D or B2B experience in lifecycle and/or growth marketing.
• Deep understanding of marketing to developers or highly technical audiences.
• Expertise in owning end-to-end execution of lifecycle campaigns across the customer journey.
• Strong analytical skills and a data-driven mindset; decisions based on measurable outcomes.
• Collaborative and adaptable, with the ability to work in ambiguity and pivot quickly.
• Proven ability to turn ideas into successful, measurable programs that drive tangible results.
• Experience with product-led growth strategies and KPIs.
• Strong writing and storytelling skills to develop compelling campaigns.

Preferred Qualifications

• Product-led growth experience (bonus points for agent-led growth exposure).
• Experience with database segmentation and lifecycle marketing for technical audiences.
• Familiarity with customer journey mapping, including onboarding, adoption, retention, and monetization.