Senior Manager, Growth Marketing

About the role

Stepful is a workforce platform redefining how America's largest health systems build, train, and retain their talent. Since our founding in 2021, Stepful has trained over 32,000 practice-ready healthcare workers. We partner with leading healthcare institutions to address the growing national shortage of healthcare workers. We improve access to quality healthcare for everyone, everywhere, and improve access to healthcare career ladders for those who need them most.

Responsibilities

• Own end-to-end paid media strategy across Meta, Google, and potential new channels. From planning through launch, optimization, and scale.
• Build and drive a continuous testing roadmap across different tactics, audiences, creative, messaging, and landing pages, translating results into actionable insights.
• Manage our Search agency, holding them accountable to performance goals and roadmap execution.
• Monitor performance daily, optimizing toward CAC and ROI targets while proactively identifying new growth opportunities.
• Own weekly KPI reporting, surfacing trends, efficiencies, and scaling opportunities, and sharing learnings across the team.
• Diagnose performance fluctuations and pinpoint the channel and business-level factors driving them.
• Partner with the creative teams and external agencies to rapidly produce high-performing video, UGC, influencer, and static assets.
• Stay current on platform updates, algorithm shifts, and industry trends to keep our paid social strategy ahead of the curve.
• Drive new acquisition and full-funnel growth ideas, playing an active role in shaping and running experiments.

Requirements

• 4+ years of hands-on experience scaling paid social and paid search at a D2C startup, ideally managing $1M+ monthly budgets.
• A track record of driving efficient growth (CAC, ROI, LTV) while scaling spend.
• Strong project management skills, with the ability to handle multiple initiatives at the same time.
• Comfort with tactical execution and strategic thinking—you can set the plan and run it yourself.
• A sharp communicator, able to flag risks and opportunities to internal stakeholders and manage day-to-day agency relationships.
• A high attention to detail, with a habit of catching and preventing errors before they become problems.
• Experience managing external creative agencies, briefing them effectively, and providing sharp, actionable feedback that helps them iterate toward higher-performing ads.
• Ruthlessly analytical. You dig into performance data to uncover insights, and know exactly which levers to pull to optimize campaigns at scale.
• Able to translate data into a clear narrative, making it actionable for both day-to-day decisions and broader team alignment.

Qualifications

• If you’ve worked in EdTech, healthcare, or another mission-driven B2C industry, that’s a plus.
• You geek out over testing frameworks, UGC trends, and performance marketing communities.

Skills

• Data analysis and interpretation skills.
• Strategic thinking and problem-solving abilities.
• Excellent communication and collaboration skills.
• Ability to work independently and as part of a team.

Benefits

• Meaningful equity stake.
• Subsidized medical, dental, and vision insurance plans.
• 401(k).
• FSA, HSA, and commuter benefits.
• Open vacation policy.