Senior Growth Marketing Manager

What You'll Do

• Own and Scale Growth Programs
• Manage and optimize multimillion-dollar marketing investments across platforms including SEM, YouTube, Meta, TikTok, and emerging channels.
• Identify and validate new growth opportunities through structured experimentation and rapid iteration.
• Build New Growth Engines
• Identify and explore emerging channels, creator partnerships, and platform opportunities that unlock incremental acquisition growth beyond existing programs.
• Build the full growth stack — from acquisition programs and campaign infrastructure to landing pages and creative — using AI tools to move faster and do more with less.
• Leverage AI to develop new growth engines — from creative automation to scalable marketing surfaces — that compound over time.
• Drive Growth Strategy and Experimentation
• Develop hypotheses, design experiments, and establish measurement frameworks that surface scalable growth levers.
• Build repeatable testing infrastructure that accelerates learning across audiences, creative, channels, and product experiences.
• Influence Across the Organization
• Translate complex analyses into clear, actionable recommendations for senior leadership.
• Partner effectively across Marketing, Product, Engineering, Data Science, Finance, and Business Development — earning trust through the quality of your work and thinking, not org authority.

What You'll Bring

• Growth Track Record
• 5+ years of experience in Growth Marketing, Performance Marketing, or a closely related discipline at a high-growth consumer technology company.
• Bachelor’s degree or equivalent experience.
• Demonstrated track record of building and scaling acquisition programs — from channel strategy and campaign execution to creative and landing page development.
• Deep understanding of the full growth funnel — from acquisition and activation through retention and monetization.
• Analytical Excellence
• Ability to independently surface insights, size opportunities, and make data-driven decisions without heavy analytical support.
• Comfortable working across large datasets and synthesizing quantitative signals into strategic recommendations.
• Product and Strategic Thinking
• Experience working closely with Product, Engineering, and Data Science teams to drive growth outcomes, not just marketing outcomes.
• Proven ability to navigate ambiguity, independently drive initiatives from concept to execution, and adapt quickly as conditions change.
• AI Fluency
• Comfortable rolling up your sleeves to build — using AI tools to produce landing pages, creative assets, and campaign materials directly, without waiting on a large support team.
• Demonstrated experience applying AI to improve decision-making, accelerate workflows, and scale what would otherwise require significantly more resources.
• Familiarity with responsible AI practices — including quality assurance, risk mitigation, and governance considerations in a marketing context.