Senior Manager, Marketing Automation

About the role

We are seeking a Salesforce Marketing Cloud expert to lead our marketing automation team and serve as our go-to technical authority on the platform. The ideal candidate will spend their days deeply involved in email campaigns, data extensions, Automation Studio, and Journey Builder, while also managing and developing a team of front-end developers and email specialists.

Responsibilities

• Serving as the primary technical expert for Salesforce Marketing Cloud, Pardot, and related Salesforce ecosystem tools
• Owning data extension structure, management, and best practices across all campaigns and business units
• Configuring and optimizing Automation Studio builds, and designing, deploying, and troubleshooting Journey Builder flows and advanced segmentation strategies
• Managing list imports, data hygiene, and variable field mapping to keep data clean and accurate across sources
• Overseeing data extracts and delivery schedules, along with dynamic sender profile setup across brands and business units
• Leading platform upgrades, new feature adoption, and system optimization initiatives
• New client onboarding and configuration
• Owning platform contracting and billing
• Email Campaign Management
• Establishing and maintaining best practices and accessibility for email campaigns
• Building and editing HTML templates, including AMPscript/SSJS for dynamic content
• Running multi-tenant QA and Litmus testing to catch issues before deployment, and coordinating global send scheduling across time zones and languages
• Managing deliverability optimization, list hygiene, and compliance with CAN-SPAM, GDPR, and other regulations
• Managing advanced personalization strategies and dynamic content implementation
• Analyzing performance metrics and implementing data-driven optimization strategies
• Ensuring a consistent brand experience across all automated touchpoints
• Managing and mentoring a team of front-end developers and email coders
• Conducting regular one-on-ones, performance reviews, and career development planning sessions
• Identifying skill gaps and building training programs to strengthen coding ability and technical proficiency, including cross-training the team on SFMC configuration and process documentation
• Creating learning pathways for team members to grow their expertise in HTML, CSS, JavaScript, marketing automation platforms, and AI-assisted workflows
• Fostering a culture of continuous improvement and technical excellence
• Spotting process gaps and modernizing how the team works
• Maintaining meticulous documentation and organizational standards for all automation assets
• Driving AI Innovation and Efficiency
• Leading initiatives to integrate AI into email personalization, audience segmentation, and campaign optimization
• Actively testing new AI features and tools as they emerge, rather than waiting for them to be proven elsewhere first
• Researching emerging technologies that can improve team productivity and campaign performance
• Evangelizing AI best practices and responsible AI implementation across marketing initiatives
• Bringing that same curiosity to the team, encouraging experimentation and sharing what you learn along the way

Qualifications

• 7+ years of experience in marketing automation with 3+ years in a management role
• Deep, hands-on expert-level proficiency in Salesforce Marketing Cloud, gained across multiple client or business-unit environments
• Advanced knowledge of HTML, CSS, JavaScript, and AMPscript/SSJS
• Strong working knowledge of Pardot and Salesforce CRM
• Strong understanding of email deliverability, authentication protocols (SPF, DKIM, DMARC), and inbox placement optimization
• Experience with SMS marketing platforms and mobile messaging best practices
• Proven track record of successfully managing and developing technical teams
• Experience building training programs and upskilling team members in coding and automation platforms
• Strong coaching and mentoring abilities with a focus on technical skill development
• Ability to translate complex technical concepts for non-technical stakeholders
• Exceptional attention to detail with a systematic approach to quality assurance
• Experience developing and implementing comprehensive testing methodologies
• Strong organizational skills with ability to manage multiple complex projects simultaneously
• Data-driven mindset with experience in campaign performance analysis and optimization
• Excellent written and verbal communication skills, and a genuine enjoyment of teaching others
• Experience presenting technical concepts to executive leadership
• Strong cross-functional collaboration skills with marketing, IT, and sales teams
• Project management experience with ability to coordinate complex, multi-stakeholder initiatives