Manager, Creator & Ambassador Program
What You Will Do
- Own end-to-end influencer and talent partnerships, from scouting, vetting, and negotiation through execution, deliverable tracking, and performance analysis
- Manage the operational cadence of the annual selection cycle, coordinating across multiple phases to narrow a large applicant pool to a final cohort on schedule
- Lead campaign strategy and execution across Single Brand Campaigns (SBC) and Multi-Brand Campaigns (MBC), including briefing, tracking deliverables, and reporting on performance
- Lead deal negotiations and contracting, securing usage rights and reviewing campaign deliverables in collaboration with Legal
- Serve as a key relationship manager and liaison between the client, talent agencies, and creators, managing ongoing communication, timelines, and asset feedback
- Partner with the Tech Lead to maintain and troubleshoot program infrastructure (Creator IQ, Airtable), ensuring data accuracy across vetting, roster management, and reporting
- Build and maintain reporting resources and reporting that support internal reviews and client-facing Quarterly Business Reviews (QBRs)
- Track and analyze creator and campaign performance and program Key Performance Indicators (KPIs), providing post-campaign ROI reports and creator/landscape trend insights to inform program recommendations
- Support the Alumni program, including ongoing engagement strategy and program refinements
- Collaborate cross-functionally with Legal, Ops, and Research team members to keep vetting, contracting, and compliance processes on track
- Serve as a key operational point of contact for the client, escalating appropriately to the Director and VP
Minimum Qualifications
- Bachelor's degree or equivalent practical experience
- 3+ years of relevant experience in influencer marketing, talent partnerships, digital media, or a related agency, media, or entertainment environment
- Proven ability to negotiate and manage high-impact creator and agency partnerships, with experience managing high-volume operational processes (e.g., vetting, onboarding, or program logistics) and strong attention to detail
- Deep knowledge of the creator economy and platforms such as TikTok, Instagram, and YouTube, along with familiarity with creator/influencer marketing platforms (e.g., Creator IQ) and program management tools (e.g., Airtable), or comparable systems
- Skilled in negotiation, communication, and stakeholder management, with experience building relationships with creators, talent, or external partners
- Strong written and verbal communication skills, with the ability to synthesize data into clear, client-ready reporting
- Highly organized, with the ability to juggle multiple projects in a fast-paced environment
Preferred Qualifications
- Experience in the beauty, retail, or CPG creator marketing space
- Strong strategic thinking with a track record of leading multi-channel influencer campaigns
- Proficient in influencer marketing tools and campaign performance analytics platforms
- Experience supporting client-facing QBRs or account management deliverables
- Working knowledge of invoicing/PO systems (e.g., Coupa) in an agency context
About UTA
UTA is a premier global talent agency built for the future of media and entertainment. The agency's diversified platform and best-in-class, client-first approach is innovative, collaborative, and positioned to lead in an evolving market. UTA represents the most celebrated artists, creatives, and brands, from icons and legends to next-generation talent. Its integrated capabilities span film and television, music, comedy, creators, sports, brands, news, publishing, speakers, theater, and more. It is based in Los Angeles with offices in the U.S., London, and Munich.
For more information: https://www.unitedtalent.com/about/
UTA and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers. https://www.unitedtalent.com/privacy-policy