Creator Partnerships Manager

About the role

We’re looking for someone who loves discovering creators before everyone else does, spotting emerging trends, and helping great stories reach millions of people. As Creator Partnerships Manager, you’ll help build one of the most influential creator ecosystems in consumer health, partnering with creators, patient advocates, and trusted voices who are helping shape the future of personalized health.

Responsibilities

• Build and scale Sequencing’s creator, influencer, ambassador, and advocacy partnership programs across TikTok, Instagram, YouTube, and emerging platforms.
• Discover and recruit creators, patient advocates, community leaders, and trusted voices across health, wellness, longevity, chronic illness, rare disease, fitness, and consumer health communities.
• Build authentic long-term relationships with creators who align with Sequencing’s mission and values.
• Develop creator briefs, campaign concepts, content angles, and storytelling frameworks that make complex topics feel approachable, trustworthy, and human.
• Review videos and creative assets and provide feedback that improves performance while preserving creator authenticity.
• Partner closely with Growth and Marketing to identify creator content that can scale across acquisition channels.
• Manage creator relationships, negotiations, deliverables, usage rights, whitelisting, licensing, and campaign execution.
• Track performance, identify winning creative patterns, and continuously improve the creator program using audience insights and data.
• Stay ahead of creator trends, platform shifts, emerging communities, and new opportunities to expand Sequencing’s reach and influence.

Requirements

• 2+ years of experience in creator partnerships, influencer marketing, creator marketing, UGC, social media marketing, growth marketing, community marketing, or related disciplines.
• Deep understanding of creator culture, social platforms, short-form video, and what makes content resonate.
• Proven ability to identify creators and content that drive engagement, acquisition, and business results.
• Strong creative instincts with an eye for storytelling, hooks, pacing, authenticity, and platform-native content.
• Excellent relationship builder who enjoys working directly with creators and external partners.
• Comfortable working with health, wellness, chronic illness, patient advocacy, or science-related topics.
• Highly organized, proactive, and able to manage multiple campaigns and relationships simultaneously.
• Excited by AI, genomics, longevity, personalized health, or emerging consumer technologies.