Creator Partnerships Manager

About the role

We are looking for a Creator Partnerships Manager to expand and lead a high-impact creator network. This role is centered on identifying influential voices, developing lasting partnerships, and turning creator relationships into measurable brand growth and revenue opportunities. You will work closely with cross-functional teams to connect the right creators with the right concepts across major social platforms while shaping a scalable partnership program from the ground up.

Responsibilities

• Build and grow a diverse creator community across multiple audience tiers, with a focus on developing a strong pipeline of active partners over time.
• Establish a repeatable structure for ongoing creator relationship management, moving the program beyond one-time promotional engagements.
• Define ideal creator profiles and evaluate potential partners based on audience trust, content quality, authenticity, and business impact.
• Monitor the creator landscape across platforms such as Instagram, TikTok, Facebook, X, Snapchat, Meta, and YouTube to identify emerging talent early.
• Collaborate with creative stakeholders to align creators with campaign concepts and ensure content feels credible, audience-relevant, and platform-appropriate.
• Expand and optimize TikTok Shop affiliate partnerships to strengthen performance-driven revenue channels and community engagement.
• Guide creator onboarding, briefing, and overall partner experience to support long-term collaboration and consistent execution.
• Assess opportunities for whitelisting, licensing, and paid media usage so creator content can be extended into scalable advertising assets.
• Help build the internal processes and team foundation needed to support a growing in-house creator partnerships function

Requirements

• 5+ years of experience in influencer marketing, creator partnerships, affiliate marketing, talent management, or community development.
• Background working with a mid-sized or large wellness, beauty, lifestyle, or closely related consumer brand.
• Demonstrated success combining brand-focused creator partnerships with affiliate or performance marketing initiatives.
• Hands-on experience with TikTok Shop and a clear understanding of how creator-led commerce drives sales outcomes.
• Strong knowledge of the social and creator ecosystem across Instagram, TikTok, Facebook, X, Snapchat, and other major digital channels.
• Proven ability to build or significantly scale a creator or ambassador program in an evolving business environment.
• Track record of linking creator efforts to measurable commercial results such as revenue growth, return on ad spend, or conversion performance.
• Strong cross-functional project management and communication skills, with the ability to partner effectively across creative, social, and marketing teams.

Benefits

• Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance.
• Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan.