Creator Partnerships Manager

Key Responsibilities

• Develop and execute Reolink North America's creator partnerships strategy aligned with annual business objectives.
• Build scalable creator programs that support brand awareness, product launches, retail priorities, seasonal campaigns, and always-on marketing efforts.
• Identify opportunities across YouTube, Instagram, TikTok, Facebook, emerging platforms, and creator communities.
• Develop creator segmentation strategies across macro, mid-tier, micro, affiliate, and niche technical creators.
• Stay current on creator, platform, and consumer trends to identify new partnership opportunities.

Creator Relationship Management

• Identify, recruit, negotiate, onboard, and manage creator partnerships across North America.
• Build long-term relationships with creators, agencies, talent managers, and industry partners.
• Lead contract negotiations, campaign scopes, timelines, deliverables, and approvals.
• Develop ambassador and long-term partnership programs that extend beyond one-off campaigns.
• Manage product seeding initiatives and ongoing creator communications.

Campaign Management & Execution

• Lead creator campaigns from strategy through execution and post-campaign reporting.
• Partner with Creative, PR, Social Media, Product Marketing, Retail Marketing, Amazon, and Paid Media teams to ensure creator campaigns support broader business objectives.
• Cook up creator participation around product launches, events, retail initiatives, and seasonal campaigns.
• Ensure all creator content aligns with brand guidelines, messaging, and legal requirements.

Measurement & Optimization

• Establish KPI frameworks and reporting for creator marketing.
• Measure campaign performance across awareness, engagement, traffic, conversions, revenue, and ROI.
• Analyze creator performance to optimize future investments.
• Present performance insights and recommendations to marketing leadership.
• Build repeatable reporting processes that demonstrate business impact.

Budget & Vendor Management

• Manage the North America creator partnerships budget.
• Evaluate and manage creator platforms, agencies, and external partners.
• Negotiate partnership costs while maximizing return on investment.
• Forecast budgets and recommend investment priorities.

Cross-Functional Leadership

• Serve as the North American subject matter expert for creator partnerships.
• Partner closely with HQ marketing teams to transition ownership of the regional creator function while maintaining alignment with global priorities.
• Develop scalable processes, documentation, and best practices for creator partnerships.
• Identify opportunities to integrate creator content across owned, earned, paid, retail, and eCommerce channels.