Creator Partnerships Manager

About the role

Favored is hiring a Creator Partnerships Manager to own the day-to-day, 1:1 management of our signed creator roster. The role serves as the primary point of contact for creators, managing relationships, matching creators to brand deals, negotiating contracts, and ensuring creators feel supported and set up to succeed. You will report to the leader overseeing the full creator network. This is a high-ownership role for someone who thrives on relationship management, is comfortable operating in the fast-moving TikTok Shop ecosystem, and wants to build a career in the creator economy. Must be local to Los Angeles or New York.

Responsibilities

• Serve as the primary day-to-day point of contact for a roster of signed TikTok Shop creators
• Source, pitch, and sign new creators
• Match creators to relevant brand campaigns based on their niche, audience, and past performance
• Negotiate creator contracts and deal terms (paid partnerships, whitelisting/dark posts, usage rights, affiliate commission structures)
• Review contracts for red flags and escalate issues appropriately
• Coordinate content deliverables, timelines, and approvals between creators and brand partners
• Track and manage campaign details, deal status, and payments across our internal systems
• Proactively communicate with creators - deal updates, TikTok Shop policy changes, new opportunities, platform best practices
• Handle sensitive creator communications with professionalism and care (retention conversations, personal circumstances, disputes)
• Identify opportunities to grow existing creator relationships (new brand categories, live selling, higher-tier deals)
• Partner cross-functionally with brand partnerships, live production,