Manager, Creative Design and Digital Experience
Evolent partners with health plans and providers to achieve better outcomes for people with the most complex and costly health conditions. Working across specialties and primary care, we seek to connect the pieces of a fragmented health care system and ensure people get the same level of care and compassion we would want for our loved ones. Evolent employees enjoy work/life balance, the flexibility to suit their work to their lives, and the autonomy they need to get things done. We believe that people do their best work when they're supported to live their best lives, and when they feel welcome to bring their whole selves to work. Diversity and inclusion are core to our business.
About the Role
Evolent is seeking a Manager, Creative Design and Digital Experience to join the Provider Experience team and bring our brand to life through compelling design, engaging digital experiences, and strategic communications that inform, educate, and inspire provider audiences. In this role, you will lead the development of creative assets, digital content, and audience engagement strategies that strengthen brand consistency and support business objectives. The ideal candidate combines expertise in branding, design, content strategy, and digital marketing with the ability to leverage insights and performance data to optimize user experiences, increase engagement, and deliver measurable results.
Responsibilities
- Lead the creative design function, delivering high-quality, on-brand assets from concept through production, including digital, print, event, social media, web, and promotional materials.
- Serve as the steward of Evolent's brand, ensuring consistency across all provider-facing and internal communications, marketing materials, and digital experiences.
- Develop, execute, and optimize integrated digital marketing campaigns across channels, including email, social media, SEO, content marketing, and paid media, to drive engagement, adoption, and business outcomes.
- Create and maintain provider education resources, including resource hubs, videos, interactive tutorials, job aids, and other digital learning experiences that support provider success.
- Manage provider communications strategy and execution, including broadcast communications, corporate messaging, and targeted outreach campaigns.
- Oversee website content updates, front-end enhancements, and user experience optimizations to improve engagement and accessibility.
- Leverage analytics, performance data, and user insights to measure effectiveness, identify opportunities, and continuously optimize content, campaigns, and digital experiences.
- Oversee SEO efforts, implement A/B testing, user experience improvements, and conversion optimization initiatives to improve website performance, discoverability, and user engagement.
- Maintain and evolve internal brand resources, including brand guidelines, templates, asset libraries, and other tools that support organizational consistency and efficiency.
- Manage relationships with external creative partners and vendors, providing strategic direction and quality oversight to ensure delivery of high-quality, on-brand work.
Requirements
- Degree in graphic design, art, or similar discipline.
- 5+ years of experience in the field; experience in the health care industry a plus.
- Strong portfolio of digital and print work.
- Passion for brand strategy, innovative design, and user experience.
- Robust design principles and values while collaborating with internal partners and absorbing feedback.
- Time management skills to work on multiple projects at once and with various deadlines.
- Self-starter that takes projects head-on from inception to delivery, asking questions when needed and always keeping an eye on brand strategy and alignment.
- Skilled in project management with the ability to accomplish a high volume of requests from concept to completion.
- Proficient in Adobe Creative Cloud software, particularly InDesign, Illustrator, and Photoshop.
- Familiarity with Copilot, Stripo, Wistia, Drupal, HTML, and CSS is preferred.
- Certifications in Google Analytics preferred.
- Strong analytical skills with the ability to interpret data, optimize campaigns, and make data-driven decisions.
- Solid understanding of web metrics, digital analytics, and conversion optimization.
- Experience with CRM/marketing automation tools like Salesforce and Pardot is preferred.
Technical Requirements
- High-speed internet over 10 Mbps.
- For call center employees: the ability to plug in directly to the home internet router.
Pay
The expected base salary/wage range for this position is $85,000.
Benefits
As part of our total compensation package, Evolent is proud to offer comprehensive benefits (including health insurance benefits) to qualifying employees.