Manager, Digital Experience

About the Role

Provides day-to-day management of enterprise-wide Memorial Health digital experience functions including social media, internal communications platforms such as WorkVivo and Teams, email, intranet, website, and emerging platforms. Ensures that internal and external digital touchpoints are intuitive, accessible, on-brand, and aligned with organizational priorities and voice. Leads a team of digital social specialists, web specialists, and platform specialists, collaborating with creative services, internal and external communications, senior analysts, and others to mobilize strategic digital experiences that support the organization’s business goals and align with Memorial Health System standards of excellence.

Responsibilities

• Supports the Vice President of Marketing & Communications and the Director of Marketing & Brand in enterprise-wide marketing and digital communications functions.
• Manages and leads the day-to-day work of a team of content creators and public relations specialists focused on external communications, media relations, and public relations.
• Collaborates with third-party vendors, system leaders, and staff to draft digital experience vision, policies, procedures, and frameworks, prioritizing initiatives based on business impact, user needs, and resource availability.
• Leads the implementation of digital experience vision across owned platforms, ensuring consistency, accessibility, and an intuitive user experience.
• Collaborates with internal and external communications to roll out emerging platforms, set standards for use, and promote user adoption and education.
• Works with the Marketing Senior Analyst to establish meaningful digital experience metrics across web, social, and internal platforms, contributing insights for enterprise-level reporting.
• Leads AI innovation within the Marketing & Brand team, including AI-enabled content optimization, analytics, conversational experiences, accessibility tools, and workflow automation.
• Collaborates with leaders to shape departmental and organizational AI governance, risk, and ethics policies.
• Assists team members with drafting, editing, and deploying content as a working manager.
• Ensures marketing and communications materials align with organizational priorities and business goals that drive growth, improve reputation, and advance enterprise objectives.
• Contributes to developing an enterprise-wide external communications plan that is data-informed, results-driven, and aligned with standards of excellence.
• Builds cohesive alignment among MarComm teams on priorities, shared goals, and best practices.
• Holds consistent meetings with department managers, team members, and business partners to align workflows, deadlines, and ensure smooth operations.
• Develops and maintains productive relationships with leaders across the enterprise.
• Ensures materials meet regulatory and legal requirements.
• Provides strategic counsel to service lines and business partners on digital needs and proactive tool recommendations.
• Stewards the Memorial Health System brand, ensuring consistent, high-quality expression across all channels and platforms.
• Leverages automated systems and processes where possible.
• Guides social media strategy to support brand engagement, reputation, and organizational goals.
• Supports documentation of processes, team standards, and cross-functional workflows.
• Maintains up-to-date records of project status, timelines, and deliverables using adopted project tracking tools.
• Develops annual goals consistent with Memorial Health System’s Strategic Plan and monitors progress using 30-day action plans.
• Enhances professional growth through continuing education, in-service meetings, seminars, and workshops.
• Performs other related work as required or requested.

Qualifications

• Bachelor’s degree in marketing, analytics, business, IT, or related field required; master’s degree preferred.
• Five to eight years of marketing, analytics, business, or IT experience required.
• Demonstrated experience and success with high-performing digital experience deployment in a corporate setting, preferably in healthcare.

Skills

• Ability to serve as a trusted digital experience advisor to team members, leaders, and business partners.
• Demonstrated success leading, developing, and motivating high-performing teams in a complex, fast-growing organization.
• Strong business acumen with the ability to align digital experience efforts to organizational growth, volume, and reputation goals.
• Deep understanding of healthcare markets, patient behaviors, and external communications needs specific to Memorial Health’s market.
• Strong understanding of digital platforms, UX principles, and content management systems, including WorkVivo and other adopted platforms.
• Demonstrated success in high-performing social media content development and strategy.
• Familiarity with AI-enabled tools for digital content, analytics, personalization, accessibility, and workflow optimization.
• Ability to evaluate, apply, and govern AI capabilities in alignment with organizational policies, healthcare regulations, and brand standards.
• Experience partnering with analytics, IT, or digital teams to responsibly leverage AI-driven insights and automation.
• Expert ability to draft, edit, and create professional content reflective of the Memorial Health brand and voice.
• Strong strategic thinking skills to guide the creation of complex organizational plans and strategies.
• Skill in navigating complex organizational dynamics and competing priorities.
• Ability to balance long-term projects with immediate or crisis communications needs.
• Ability to translate insights into actionable communications materials and simplify complex terminology for the average user.
• Ability to establish clear expectations, foster accountability, and build collaborative team cultures.
• Commitment to professional development and continuous improvement.
• High emotional intelligence and professionalism when working with senior leaders and confidential information.
• Proficient in Microsoft Office suite (Word, PowerPoint, Excel) and other communications programs adopted by the department and organization.
• Proficient in all adopted internal communications programs and platforms.

Pay

USD $43.71/Hr. – Max USD $67.76/Hr.