Manager, Consumer Technical Insights & Claims - Hair

Strategic Trend Leadership

Set the agenda for what’s next in hair care
Identify and analyze emerging trends across hair technology, color, texture, formats, and benefits.
Translate macro consumer shifts and competitive intelligence into actionable innovation opportunities.
Influence upstream strategy by integrating digital, social, and trade insights into long-term category planning.

Concept & Portfolio Co-Creation

Shape the future of our hair portfolio
Partner with Marketing and R&D leadership (Hub leads) to co-create compelling, insight-driven concepts.
Ensure concepts are technically feasible, consumer-relevant, and aligned with brand strategy.
Guide prioritization and portfolio planning across short- and long-term innovation pipelines.

Product Experience & Claims Strategy

Own the consumer experience from brief to shelf
Manage the product design brief co-creation process, translating insights into technical KPIs and guiding cross-functional alignment.
Ensure governance inputs are delivered with excellence and agility across development milestones.
Partner with Project Management to proactively mitigate risks and unlock alternative design or claims pathways.

Claims Innovation & Compliance

Lead claims that inspire and convert
Oversee claims co-creation across R&D, ensuring resonance, differentiation, and compliance.
Develop substantiation strategies that stretch into new benefit territories and unlock innovation.
Ensure claims integrity across all consumer-facing materials, from master text to activation.

Research Strategy & Validation

Drive research that fuels superior design
Guide the approach for blind testing and claims validation in partnership with CTIC Research.
Leverage consumer, clinical, and sensory data to guide formula optimization and claims substantiation in partnership with formulation R&D.
Champion data-driven decision-making to maximize consumer preference and efficacy.

Holistic Product Superiority Leadership

Define and deliver what “best in class” means
Support the development of the Hair category’s Product Superiority strategy in partnership with R&D leadership, marketing & Insight partners, including competitive benchmarking, key performance attributes, and activation plans.
Guide CTIC Research on methodology and reporting to ensure actionable insights.
Drive retailer activation and design improvements based on superiority outcomes.

Consumer Benefit Platform Strategy

Build the strategic foundation for future innovation
Translate deep consumer understanding into Consumer Benefit Platforms that guide brand wardrobes, technology pipelines, and claims roadmaps.
Influence long-term innovation strategy through insight-led platform development.