Manager, Co-Brand Portfolio Marketing

About the role

Drive US Co-Brand credit card cardmember spend and engagement through marketing campaigns. Leverage owned and partner channels to deliver against Cardmember spend targets, while relying on data-driven decisions. Ensure marketing objectives support overall IHG and partner marketing vision, objectives and goals while remaining competitive in the market.

Responsibilities

• Develop, communicate and implement an annual Co-Brand Portfolio (Cardmember) marketing plan.
• Develop processes and delivery systems for all marketing programs that result in a continuous improvement of actual performance versus strategy.
• Monitor progress against agreed objectives, including financial, and formally report progress at defined intervals.
• Monitor and control all budgeted product expenditure to constantly achieve enhanced cost effectiveness and product value, and control and approve the work of assigned promotional design agencies on marketing initiatives.
• Conduct monthly budget audits and reconcile budget allocations.
• Through liaising with stakeholder teams, influence success and implementation of marketing initiatives.
• Develop and maintain excellent working relationships across all functions at all levels to ensure maximum benefit from cross-functional synergies.
• Initiate, develop and manage all aspects of marketing initiatives and standards, including Bank regulations and controls.
• May independently direct specific product initiatives to include strategic planning, project management, implementation, evaluation and training.
• Monitor all relevant competitive activity across all elements of the marketing mix and make appropriate recommendations to management.

Requirements

• Bachelor's or Master's Degree in a relevant field of work or an equivalent combination of education and work related experience.
• Eight or more years of progressive work-related experience with demonstrated proficiency in multiple disciplines/processes related to the position including direct marketing or database marketing experience.
• Experience with campaign management, comms plan development, go-to-market strategies and marketing tools (MRM and Story).
• Familiarity with direct marketing and analytics techniques and systems (campaign management processes and analysis).
• Experience with test-and-learn scenarios and planning matrices, execution across a variety of channels.
• Ability to work in an integrated creative environment and to translate customer analytics output into insight for development of creative briefs.
• Ability to direct creative process (es) to build compelling messaging and creative concepts, while understanding Legal and Compliance impacts from financial partners.
• Experience with identifying marketing opportunities utilizing third party information. Ability to translate observations into findings and business applications.

Qualifications

• Understanding of relationship dynamic between external partners.

Skills

• Excellent communication and interpersonal skills.
• Strong analytical and problem-solving abilities.
• Ability to work independently and as part of a team.
• Proficiency in Microsoft Office Suite.
• Knowledge of CRM systems and marketing automation tools.

Benefits

Comprehensive benefits package including paid time off, medical/dental/vision insurance, 401K, and other benefits to employees.

Pay

$90,000.00 to $110,000.00

Schedule

Hybrid work structure is an expectation of three (3) days a week in the Atlanta office. This expectation may be adjusted to evolve with the changing needs of the business.