Manager, Brand Marketing

Summary Statement

As the Brand Marketing Manager, you will assist the Resorts World Las Vegas Marketing & Advertising team with the overall development of the brand and related programs. This role helps build integrated marketing plans, targeted campaigns, activated channels to drive consumer awareness and preference, increasing market share, and brand awareness.

Primary Job Duties

• Create, manage and implement all-encompassing marketing plans and programs, both short and long term to increase revenues, awareness, and expansion of property products and/or services.
• Manage creative processes and direction on all marketing related areas including, but not limited to: Brand, Signage, Websites, Digital & Print Advertising, Email & Collateral.
• Work with internal and external partners, including but not limited to Hotel Operations, Food & Beverage, Retail, Nightlife, Human Resources, Entertainment, Casino Marketing, etc.
• Work with Digital Marketing counterparts to leverage and activate strategies to achieve goals in revenue growth via the website, digital advertising and social media.
• Aid in the strategy, budget, and development of visual assets and arrange photo & video shoots as needed and appropriate.
• Develop and manage an annual marketing plan and budget.
• Assist with the production of all property, display, and temporary signage in hotel public areas.
• Aid in sponsorship opportunities and activation executions.
• Be the driving force behind all aspects of the guest experience as it relates to, but not limited to entertainment, activations, opening events and weekly programming.
• Use personal device/cellular phone for job related operational tasks, job duties, review of company documents, etc.

Qualifications

• Proven track record of successfully creating and executing innovative, diverse programming that drives results.
• Excellent leadership and interpersonal skills with the ability to sell concepts and ideas to senior management, peers, and direct reports; skilled in mentoring and motivating teams while maintaining a strong guest service focus.
• Demonstrates flexibility, adaptability, and a collaborative, team-oriented approach; maintains a professional appearance.
• Full knowledge and compliance with company rules, policies, and required licensing to perform all job responsibilities effectively.
• Create, manage, and execute comprehensive short- and long-term marketing plans and budgets to drive revenue, awareness, and brand growth.
• Ability to work varied shifts, including nights, weekends, and holidays.
• Preferred: Bachelor’s degree in marketing or related field. Brand Marketing experience in the hospitality industry. Previous experience working in a large, luxury resort setting.
• Minimum Education And Experience: At least 21 years of age. High School Diploma or equivalent. At least five years of brand marketing experience and a minimum of three years in a management role. Strong working knowledge of Adobe Creative Cloud and project management software, with familiarity in print and production processes to effectively support both digital and traditional marketing efforts.

Physical Demands

Typical office environment. Must be tolerant to varying conditions of noise level, temperature, illumination and air quality. Prolonged sitting/standing. Bending and reaching. Transporting, pushing, pulling, lifting and maneuvering items weighing up to 50 lbs. Eye/hand coordination. Ability to comply with Policies and Procedures, Job Description, daily memorandums, chemical labels (SDS) and other instructions.