Manager, Brand Marketing

About the role

The Brand Manager supports the Brand Director across 2-3 brands in the WellBiz Brands portfolio. This role owns day-to-day execution of assigned brand initiatives, projects, and operational work, with social and content execution as a primary focus. Working within the strategy set by the Director, the Brand Manager independently manages workstreams and decisions within their area of responsibility.

Responsibilities

• Brand Operations & Project Support
  • Serve as the first point of contact for time-sensitive brand questions and requests from franchisees and cross-functional partners, resolving routine matters independently and escalating issues requiring Director input.
  • Own and drive assigned brand initiatives, projects, and deliverables, coordinating across stakeholders to ensure completion.
  • Manage recurring brand operational activities, including status reporting, meeting preparation, budget/vendor tracking, and documentation to keep priorities organized.
  • Provide informed recommendations on how brand strategy, positioning, and creative direction should translate into content, campaigns, and franchisee-facing materials.
• Social & Content Execution
  • Manage execution of the brand’s social and content plan, translating strategy and campaign priorities into a coherent content calendar and day-to-day execution.
  • Contribute to refining target audiences and customer segments using first- and third-party data, in partnership with the Web & Paid Media Manager.
  • Analyze performance trends, platform changes, and audience engagement signals, recommending adjustments to the Director as needed.
• Content Planning & Production
  • Own and manage the brand’s social content calendar, ensuring alignment with campaign priorities and key business initiatives.
  • Partner with creative teams to brief, develop, and deliver social-first content, including short-form video, graphics, and real-time content.
  • Ensure all content is on-brand, consistent in voice, and tailored by platform.
  • Manage timelines, approvals, intake coordination, asset routing, and cross-functional follow-up.
• Community Engagement & Brand Presence
  • Manage day-to-day community management and social listening, addressing routine matters and surfacing notable patterns or issues to the Director.
  • Monitor and respond to comments, messages, and reviews across social platforms.
  • Escalate customer or reputational issues in partnership with internal stakeholders.
  • Foster an active, engaged online community through thoughtful, timely interaction.
• Performance Reporting & Support
  • Own regular content and social performance reporting for the Director and cross-functional team, in partnership with the Web & Paid Media Manager.
  • Interpret performance data and audience insights to develop recommendations on content direction, targeting, and channel investment.
  • Develop talking points and materials using data storytelling to support franchisee marketing conversations and investment decisions.
• Franchisee Partnership
  • Serve as the brand’s day-to-day point of contact for franchisees on social, content, and brand execution matters.
  • Lead support conversations with franchisees on content execution and community management.
  • Identify, curate, and amplify relevant local franchisee content and success stories across brand channels.
• Other duties and projects as assigned by supervisor and department heads.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or related field (or equivalent experience).
• 2-4+ years of experience across brand marketing, social/content, or marketing operations.
• Strong written and verbal communication skills, with the ability to represent brand priorities clearly to internal and franchisee audiences.
• Sound judgment for triage and prioritization, distinguishing what to solve independently versus what requires escalation.
• Analytical skills and a data-driven mindset; comfortable using performance data and KPIs to support a strategic narrative.
• Strong writing, editing, and content judgment, with the ability to adapt tone and voice across platforms.
• Proficiency in social media platforms (Instagram, Facebook, TikTok, Pinterest, etc.) and familiarity with social/content analytics and management tools (e.g., SOCI).
• Strong project management skills and follow-through; able to manage multiple concurrent priorities.

Benefits

• Flexible time off and holiday schedule
• Medical, dental, vision, and life insurance
• Health Savings Account (HSA)
• Flexible Spending Account (FSA)
• 401K match
• Monthly allowance for spend at WellBiz Brands, Inc. owned brands
• Cell phone reimbursement
• Free Employee Assistance Plan

Pay

Compensation range: $70,000.00 - $77,500.00. Offers will be made based on job-related skills and experience. Salary ranges reflect Colorado disclosure requirements and may vary by geographic location for candidates working outside Colorado.