Manager, Brand Marketing

Job Summary

Join our dynamic and thriving footwear company as a Manager, Brand Marketing in Novato, CA. You’ll lead seasonal marketing campaigns, drive omnichannel marketing strategies, manage vendor partnerships, and more.

Responsibilities

• Lead Seasonal Marketing Campaigns: Develop promotional marketing plans in partnership with Merchandising, Analytics, and Finance teams
• Drive Omni-Channel Marketing Strategies: Ensure all marketing tactics align with overall brand strategy and customer experience goals
• Lead Cross-Functional Collaboration: Provide leadership to cross-functional project teams responsible for executing key marketing initiatives
• Manage Promotions & Brand Initiatives: Spearhead programs focused on enhancing customer experience, brand perception, and customer loyalty
• Manage Vendor Partnerships & Co-Op Programs: Manage vendor relationships, co-op budgets, creative approvals, proofs, and recap reporting
• Develop & Lead Talent: Provide ongoing coaching, mentorship, and performance feedback to direct reports

Qualifications

• Bachelor’s degree in Marketing, Business, or related field strongly preferred
• 5+ years of experience in Marketing, Account Management, or related roles
• Retail marketing experience preferred
• Strong leadership, communication, and project management skills
• Ability to thrive in a fast-paced, detail-oriented environment
• Proficiency in Microsoft Excel, Word, PowerPoint, and Outlook

Perks

• Shoe Discounts: 30% Associate Discount across Famous Footwear and Caleres brands
• Benefits that Start Day One: Includes 401k, health benefits, and PTO
• Get Paid When You Want: Access your money as you earn it and request your earnings before payday
• Mental Wellness: Free, 24/7 confidential support and resources through CompPsych EAP for eligible associates

About the Company

Vionic is a human performance collective dedicated to harnessing science, ingenuity, and input from medical professionals, athletes, and fans. Our VIO MOTION™ Technology is a fusion of dynamic movement and grounded stability, promoting whole-body balance. Caleres Inc. is a diverse portfolio of 15 global footwear brands including Sam Edelman, Famous Footwear, Naturalizer, Allen Edmonds, and more. We are committed to inspiring people to feel great...feet first.