Brand Marketing Manager

Key Responsibilities

• Develop and implement comprehensive brand marketing strategies that support business objectives and increase brand equity.
• Define & measure local marketing strategy to include messaging, channel, revenue, and spend alignment.
• Act as primary support person for franchisees for budgeting, planning, and evaluation of marketing efforts.
• Build trust with franchisees by actively communicating ongoing initiatives, brand-wide benchmarks, changes to marketing landscape, etc.
• Define and maintain consistent brand voice, look, and feel across all channels, ensuring alignment with company values and messaging.
• Collaborate with creative, sales, operations, and digital teams to create cohesive and compelling brand experience.
• Manage market research and consumer insights to identify trends, opportunities, and customer behaviors that inform marketing strategies.
• Lead and facilitate the brand level creative efforts partnering with key stakeholders and creative team to ensure success and communicate results.
• In conjunction with digital marketing team, analyze campaign performance and brand health metrics, providing regular reporting and insights for optimization.
• Hold office hours for franchisees at least once per week
• Prepare data and lead presentation of Monthly Marketing Business Reviews
• Participate in brand level L10 and FAC meetings
• Lead new franchisee marketing training
• Review, edit, approve social media content
• Monitor franchisee marketing compliance and performance to identify high performers and those needing additional support.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field
• 5+ years of experience in brand marketing
• Franchising or agency experience a plus
• Proven success in managing brand campaigns and driving measurable results.
• Strong strategic thinking and creative problem-solving abilities.
• Excellent project management, organizational, and leadership skills.
• Outstanding communication and presentation skills.

Pay

The estimated compensation range for this position is $85,000 to $105,000 annually. Actual compensation for the position is based on a variety of factors, including, but not limited to years of experience, skills, qualifications, and geographic location.

Schedule

N/A