Manager, Brand Marketing

Company Description: McDonald’s is proud to be one of the most recognized brands in the world, with restaurants in over 100 countries that serve 70 million customers daily. We continue to operate from a position of strength. Our updated growth strategy is focused on staying ahead of what our customers want and realizing further growth potential. Our relentless ambition is why McDonald’s remains one of the world’s leading corporations after almost 70 years. Joining McDonald's means thinking big and preparing for a career that can have influence around the world. At McDonald’s, we see every day as a chance to create positive impact. We lead through our values centered on inclusivity, service, integrity, community and family. From support of Ronald McDonald House to our Youth Opportunity project and sustainability initiatives, our values keep us dedicated to using our scale for good: good for our customers, people, industry and planet. We also offer a broad range of outstanding benefits including a sabbatical program, tuition assistance and flexible work arrangements.

About the role

The Manager, Brand Strategy (Family) will help bring global Family strategy to life through strong integrated planning, asset development, and market-ready execution. This role partners closely with the Partnerships team and supports the Director and Senior Manager on priority initiatives—ensuring campaigns are cohesive, on-brief and built for markets to leverage effectively.

Responsibilities

• Support the new Family Strategy and Future of Play
• Lead development of the integrated marketing communications (IMC) approach for global Family campaigns, helping connect channel roles, messaging and assets into one cohesive plan.
• Produce and coordinate core global campaign assets, partnering with internal teams and agencies to ensure deliverables are on time, on brand and easy for markets to adopt.
• Work closely with the Partnerships team to manage partner relationships through campaign development—driving alignment, surfacing opportunities, and ensuring partner needs are reflected in plans.
• Support the Director and Senior Manager on key strategic projects (e.g., Family hospitality, McCafé implementation and other priority initiatives), contributing to analysis, briefs, recommendations and market updates.
• Bring rigor to the process by managing timelines, inputs and decision points, and by synthesizing feedback into clear next steps that keep teams moving.

Qualifications

• You have experience in brand strategy, integrated marketing, and/or campaign development,
• You can build integrated plans and translate strategy into clear campaign guidance and assets that teams can use,
• You are curious and is comfortable with conceptual thinking,
• You’re comfortable coordinating multiple stakeholders (markets, agencies and cross-functional partners) and keeping projects moving against timelines,
• You’re detail-oriented and organized, with strong project management skills and a high bar for quality,
• You bring strong communication skills—able to write clear briefs, synthesize feedback, and create simple narratives.

Core Competencies

• IMC planning and campaign integration
• Asset development
• Cross-functional collaboration (Partnerships, markets, agencies)
• Project management and operational excellence
• Clear writing, briefing and stakeholder communication
• Problem solving and follow-through

Pay & Benefits

Compensation: Bonus Eligible: Yes Long - Term Incentive: Yes Benefits Eligible: Yes
Salary Range: The expected salary range for this role is $115,872.00 - $144,840.00 per year.
The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we may also consider your experience, and other job-related factors.
Benefits eligible: This position offers health and welfare benefits, including but not limited to comprehensive health insurance, which includes medical, prescription drug, mental health, dental and vision coverage, as well as, life insurance; a 401(k) plan; adoption assistance program; educational assistance program; flexible ways of working; and time off policies (including sick leave, parental leave, and vacation/PTO).

Mcdonald’s is an equal opportunity employer committed to the diversity of our workforce. We promote an inclusive work environment that creates feel-good moments for everyone.