Manager, Brand Marketing

About the role

The Region Brand Marketing Manager (BMM) leads regional marketing efforts to drive top-of-mind awareness, brand affinity, relevance and consumption – ultimately winning new users and building brand love. BMMs embody our commitment to giving a ‘local face to a global brand’ by creating, planning, and executing innovative local brand campaigns, while ensuring consistent and accurate brand representation. As a key member of the Marketing team, you’ll lead the development and execution of local consumer-focused marketing programs that bring the brand to life by utilizing multiple facets of the marketing mix.

This position is open to U.S. citizens, U.S. permanent residents, or individuals who are currently authorized to work in the United States on a valid visa.

Responsibilities

• Consumer Insights – Be the eyes, ears, and voice of the consumer, leveraging your understanding of regional insights, demographics, and psychographics to influence brand marketing strategies and execution; create inclusive and culturally relevant Brand Marketing communications and experiences that authentically reflect and celebrate diverse communities within the region; constantly identify emerging consumer trends and identify opportunities for Red Bull Marketing to activate consumers in new and exciting ways.
• Regional Brand Marketing – Protect brand equity by ensuring all local brand efforts (Brand, Sports, Culture properties) are executed in line with national/global strategy and guidelines, providing feedback and coaching to local teams; develop and execute innovative, insight-driven 360° local marketing occasions and consumer activation plans that drive product demand, increase awareness, and build brand equity, engagement, relevance, and consumption; own creative asset development, brief writing, and approval processes for distinctive assets seen in-store, online, and in the field; ensure consistency of strategy across each campaign element, building tools and resources that drive “best-in-class” execution; drive occasion strategies across work, socializing, study, fitness, and gaming by translating insights into integrated, cross-functional campaigns—ensuring consistent strategy, best-in-class execution, and sustained brand and consumption growth; collaborate with regional Sports, Culture, and Media Network teams to optimize outcome of brand initiatives; contribute to National Brand Marketing best practices by building clear KPIs, consistently tracking results and sharing learnings throughout campaign development & execution; lead translating National campaigns into Regionally relevant strategies and execution plans; support strategically identifying the most relevant local “big moments” to win in priority markets, and close gap vs key regional goals.
• Beverage Initiatives and Sales Support – Lead all regional product launches, building & developing cross-functional plans within the region; ensure regional look & feel utilizes national marketing assets when possible while also following national/global creative guidelines; leverage national programming to drive sales in regional retail accounts; ensure national product strategy is translated properly at local events by aligning with Beverage Initiatives team on event product planograms and working with event managers to execute the plan properly; identify local nuances that national Brand team needs to consider in the POS development process; ensure POS strategy is being executed properly including: leading local market visits, sharing real-time feedback with distribution teams and delivering recaps with learnings and opportunities back to national Brand team; work with On Premise marketing team to ensure that On Premise teams have the right creatives and tools to drive compelling messaging at the point of sale; identify regional event barters that can be leveraged for Sales and Shopper Marketing.
• Advertising & Creative – Provide Advertising Team local insights to guide the planning and execution of regional advertising plans; consult on media plans and creative to ensure that media mix and creatives will resonate with local consumers; develop clear creative briefs to ensure agencies deliver world class creative output.
• Budget Management, Reporting & Brand Standards – Ensure consistency of strategy across each campaign element, driving “best-in-class” execution; develop appropriate and measurable marketing objectives for all campaigns; closely manage Brand Marketing budgets within the region; consistently monitor and share