MAC - Field Executive - New Jersey South

Description

• Sales Support:
  • Review retail sales targets and performance of each door on a monthly basis with ASOM
  • Analyze performance of business vs. sales objectives, sales trends and competition
  • Generate sales reports
  • Ensure brand image and visual merchandising are in line with brand standards and philosophy at retail counters
  • Cook up and execute the setup of all promotions, in-store programs and activities
  • Ensure BAs are aware of the marketing calendar, promotions etc
  • Give direction and specific instructions to BAs on how to do their jobs to achieve their sales goals (To individually coach BAs based on their strengths and weaknesses)
• Marketing Support:
  • Coordinate and execute Newness, promotions and in-store programs setup in collaboration with ASOM and the Store Design Visual Merchandising team.
  • Maintain product trends, performance and identify potential sales opportunities to ASOM and Marketing team.
  • Ensure all go-to-market materials and promotional elements are available on time in store to support launches.
  • Provide promotions report to sales & marketing team post-campaign implementation as well as competitive intelligence on competitors' programmes.
• Supervision and Team Management of Beauty Advisors:
  • Aid ASOM in recruiting, onboarding, and the management of BA headcount and productivity to ensure sufficient staffing coverage for the counters
  • Ensure BA uphold grooming standards of the brand they represent
• Education:
  • Train and develop Beauty Advisors Counter Coaching
  • Connect with BAs both through Virtual Learning Tools and in-store meetings to train and coach on general selling skills
  • Coach BA’s on brand stories, hero products, and other important brand-specifics for ELC brands close by on the sales floor
  • Utilize E-learning platforms, including brand-agnostic content, to coach BAs towards improving customer experience and sales productivity
  • Conduct Beauty Advisors/ Generic Staff Training of smaller doors
  • Closely collaborate with the Education team to develop all training/coaching materials based on touchpoints needed
  • Coach and motivate BAs based on individual talents and skills to drive sales objectives and brand equity
• Orientation / Basic New Hires Training:
  • Conduct initial on-boarding for new Beauty Advisors in lower tier doors to ensure that they are well versed on their brands and the travel-retail working environment.
• General:
  • Spend minimum 70 percent of time in-store, working and coaching BAs.

Qualifications

• B.A degree with a minimum of 3 years relevant experience, preferably in the travel retail industry
• Well groomed
• Good organization and communication skills
• Good presentation skills, comfortable with virtual tools such as Zoom, Skype in addition to in-person presentations.
• Display empathy, agility with can-do attitude
• Proficient in MS Office and Excel
• Comfortable/Enthusiastic learning new technology platforms
• Willingness to travel
• Proven sales track record