Local Sales Manager

About the role

Nexstar Media Group’s 28/22 News, (WBRE NBC and partner WYOU CBS), has an immediate opening for a Sales Manager to lead our dynamic team of Local Account Executives.

Responsibilities

• Responsible for the revenue performance of our Local Account Executives and exceeding monthly, quarterly, and annual budgets.
• Drives new business advancement.
• Manages inventory and revenue forecasting.
• Manages recruitment, training, evaluation, and development of Broadcast/Digital Account Executives.
• Allocates budgets and approves budget expenditures.
• Manages Accounts Receivable.
• Develops and cultivates client relationships both local and national alongside Account Executives.
• Makes decisions regarding hiring, evaluation, promotion, and termination of employees.
• Develops Advertising Packages.
• Performs other duties as assigned.

Requirements & Skills

• Bachelor's degree in marketing, advertising, mass communications, or an equivalent combination of education and work-related experience.
• A minimum of five years of Digital and or Broadcast sales experience is required.
• Excellent communication skills, both oral and written.
• Fluent in English.
• Advanced knowledge of digital advertising tactics, and the competitive digital landscape.
• Advanced knowledge of modern advertising and marketing KPI’s and traditional reach and frequency concepts scheduling concepts.
• Experience with Waymark or similar AI Assisted commercial creation tool.
• Valid driver's license with an acceptable driving record and reliable transportation.
• Experience guiding, directing, and motivating personnel; including setting and monitoring performance standards.
• Experience establishing long-range objectives and specifying the strategies and actions to achieve them.
• Ability to identify the developmental needs of others and to coach, mentor, or otherwise help others to improve their knowledge or skills.
• Proficiency with Microsoft 365, Outlook, Word, Excel, PowerPoint, Teams, and Zoom.
• Experience with WideOrbit Traffic, WideOrbit Media Sales, Salesforce and/or Matrix preferred.