Jobs · Business Development · California

Local Sales Manager

TEGNA · Sacramento, CA · 1 wk ago
On-siteBusiness DevelopmentFull-time

TEGNA Inc. helps people thrive in their local communities by providing the trusted local news and services that matter most. With 64 television stations in 51 U.S. markets, TEGNA reaches more than 100 million people monthly across the web, mobile apps, streaming, and linear television. Together, we are building a sustainable future for local news.

About the role

The Local Sales Manager (LSM) is responsible for growing market share and creating brand new TV/Digital business opportunities. The LSM manages and develops the Account Executives and Account Managers on the sales team and develops strategies to win over clients within the market. This position reports to the Director of Sales.

Responsibilities

  • Recruit, retain and effectively train ‘A’ sales and support talent for your team on how to sell TV and TEGNA’s large portfolio of digital products.
  • Lead and develop a team of direct reports consisting of Account Executives, Account Managers and manage a handful of dotted line reports.
  • Supports sales staff with ride along coaching, participating in client meetings, developing proposals and other aspects of the full sales process.
  • Identify market potential through lead generation and qualification.
  • Develop sales strategy for your team and everyone on the team to reach or exceed revenue goals for the station.
  • Analyze each account to create and maximize ideal marketing executions for clients, and complete appropriate business activity reports and forecasts as required.
  • Develop strong relationships with local clients, manage key local accounts with your team and ensure top-shelf service is provided to all accounts.
  • Review and adjust metrics to monitor sales/market share changes.
  • Current driver's license is required.

Requirements

  • 1-3 years of successful broadcast TV sales and account engagement experience.
  • Track record of successfully achieving or exceeding sales goals in the broadcast TV industry within fast-changing, dynamic environments, spanning all the facets of marketing solutions from linear TV to digital, including OTT.
  • Established leadership skills and demonstrated ability to develop teams with elite sales and customer service skills.
  • Strategic thinker and disciplined executor comfortable developing and making recommendations to senior management.
  • Possess the ability to build inclusive and positive work culture to foster success for the sales team.
  • Proficiency with Excel, Word, PowerPoint, Wide Orbit Sales, Salesforce, Wide Orbit Traffic & Wide Orbit Analytics, ComScore, Matrix, Media Monitors, and qualitative data.
  • Ability to handle multiple tasks and projects effectively under deadline pressure.
  • Attention to detail and accuracy.
  • Ability to effectively solve problems.
  • Strong presenter and communicator with internal and external customers and partners.

Pay

$120,000—$225,000 USD

Benefits

  • Comprehensive medical plan options through Blue Cross Blue Shield of Texas, as well as access to dental and eye care coverage.
  • Fertility, surrogacy and adoption assistance.
  • Disability and life insurance.
  • 401(k) program with 1% - 80% pre-tax contribution; company matches 100% of contributions up to the first 4% of pay, fully vested from day one.
  • Nine free virtual doctor’s appointments with a physician through Teladoc for all employees and their eligible family members, regardless of participation in TEGNA medical plans.
  • Twelve free annual therapy sessions with a licensed clinician through Spring Health.
  • Generous Paid Time Off (PTO) benefit and nine paid holidays per year.
  • Some jobs are covered by a collective bargaining agreement, which may affect benefits.

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