Local Sales Manager

Responsibilities

• Set the tone for the local sales department by providing direction and following mutually agreed upon sales goals and priorities.
• Define performance expectations and measure processes to ensure account executives' efforts and attention lead to the achievement of those expectations.
• Coach and develop Account Executives through consistent one-on-one coaching, planning, and performance feedback.
• Develop relationships with our clients and important prospects through frequent visibility; this includes being active in the sales process, accompanying account executives on sales calls, and entertaining clients.
• Help forecast revenue throughout the year to exceed quarterly and annual forecasts.
• Manage, alongside the Director of Sales, Local Sales Manager, and National Sales Manager, inventory and rates to maximize station revenue.
• Manage, alongside the Digital Sales Manager, our internet and overall digital sales efforts to exceed revenue goals.
• Exceed our departmental goals for Revenue, Market Share, New Business, Internet, and Mobile.
• Advise the Research Director on the creation of research pieces to help with our sales efforts.
• Meet with the local sales team, including group and individual meetings, to ensure their professional development and success with shared goals.
• Support local sellers in sales presentations to multiple points of contact within client/agency personnel.
• Evaluate seller performance and provide feedback.
• Work in partnership with the Local Sales Manager, Digital Sales Manager, and National Sales Manager to achieve shared and strategic goals.

Requirements

• 3+ years media sales management experience.
• Produce revenue for us and our clients.
• Analyze issues thoroughly to make decisions.
• Create persuasive sales presentations.
• Have a passion to build client relationships, internal and external.
• Achieve budgets on multiple platforms.
• Be an accomplished negotiator.
• Have the creativity to develop targeted, customer-focused marketing solutions using multiple media products including television, digital assets, and multi-cast.
• Have experience in new business development.
• Have an excellent understanding of how to price and manage inventory.
• Take ownership of local budgets and revenue goals and is constantly developing strategies to overachieve.
• Have a passion to develop a successful team of media sales executives.
• A valid driver's license and reliable automobile.

Values in Action

At Hearst Television, we tell stories every day. Stories about people of all backgrounds, perspectives, and identities. That's why, behind the scenes, we believe in being an organization that fosters collaboration and open communication, ensuring that the content we create is authentic, accurate, and connected to the communities we serve.

About Us

Hearst Television (HTV) owns and/or operates 35 television and two radio stations serving 27 media markets across 39 states reaching over 22 million U.S. television households. HTV is recognized as one of the industry's premier broadcasting companies and has been honored with numerous awards for distinguished journalism, industry innovation, and community service. We are an Equal Opportunity Employer. We do not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, color, religion, creed, national, origin, physical or mental disability, protected veteran status, or any other characteristic protected by federal, state, or local law.