Lifestyle Marketing Associate Account Director

About the role

Manage a portfolio of 4–6 lifestyle accounts, focusing on high-AOV or high SKU count consumer durables. Serve as the primary strategic partner for clients, owning the narrative around performance, identifying growth opportunities, and ensuring all marketing efforts align with business objectives.

Responsibilities

• Employ AI technologies to enhance and optimize business processes
• Utilize and leverage Power Digital's Nova ecosystem as it relates to your department
• Lead weekly client calls on larger accounts; support PM-led calls on smaller accounts — own the performance narrative either way
• Translate Power Circuit roadmap outputs into weekly account priorities; flag when short-term performance pressure is pulling execution away from long-cycle strategy
• Track full-funnel performance across awareness, consideration, and conversion stages; surface insights that explain the measurement complexity in terms clients can act on
• Cook up and maintain strong client relationships; contribute to ≥90% retention across your accounts
• Work in Iris and nova daily; use performance data to surface issues before clients raise them; maintain Pulse cadence at 100%

Requirements

• 4–7 years in lifestyle, high-AOV, or considered-purchase marketing, with experience managing client relationships day-to-day
• Understands full-funnel strategy: how awareness, consideration, and conversion channels interact and where measurement gaps tend to appear
• Comfortable with multi-touch attribution limitations — knows what last-touch misses and can explain it clearly
• Familiar with upper-funnel channels (content, SEO, YouTube, programmatic) at a working level
• Experience managing clients through longer measurement cycles without losing their confidence
• Strong written and verbal communication; can make a complex, multi-channel performance story legible to a non-technical client

Key Performance Indicators (KPIs)

• Expansion to Churn Ratio (ETCR)
• Net MRR across portfolio
• Client NPS (8+ avg)
• Monthly Service Expansion pipeline generation
• Power Circuit Certification (annual)

Most Important Things (MITs)

• Team Coaching and Development
• Marketing Strategy, Development and Execution
• Client Retention and Client Revenue Growth

Benefits & Perks

• Base salary + commission opportunities
• RoBust Medical, Dental, Vision insurance plans with up to 100% employer contribution towards employee monthly premium
• 401(k) plan - 4% employer contribution matching
• Unlimited Time Off available on day one
• Up to 4 hours per quarter for paid Volunteer Time Off (VTO) towards philanthropic endeavors
• Full flex work environment: full-remote, in-office, or hybrid
• A one time $100 USD Work From Home (WFH) stipend automatically added to your first paycheck
• Employee Assistance Program (EAP)
• 12 observed United States national holidays + 2 mental health recharge days per year

Company Culture

Power Digital values diversity in backgrounds and experiences. We are an Equal Opportunity Employer and strive to make an impact inside and outside of the workplace. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion, and many other parts of one’s identity. All of our employees' points of view are key to our success, and inclusion is everyone's responsibility.